Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks

November 4th, 2009 | RSS Feed

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Google has made a new addition to AdWords by introducing Sitelinks. These are links to deeper pages on the website. Sitelinks are getting showed in organic results for quite a while.

The new feature provides additional link to content deep in the site, thus will allow advertisers to extend the value of their existing AdWords ads. It will display up to 4 additional destination URLS on the text ad, so that users can choose the link they want to navigate to. Sitelinks will lead to the creation of richer and more relevant ads.

The Inside AdWords blog is also providing a sample ad for better understanding of the Sitelinks:

The Ad Sitelinks are only launched for advertisers who meet high-quality threshold. In case your AdWords account qualifies for the new addition, go to Campaign Settings Tab and then to the “Ad extensions” section. Search for “Show additional links to my site”.

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72635 Responses2009-11-04+07%3A43%3A52Navneet+Kaushal to “Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks”

uberVU - social comments Says:
November 4th, 2009 at 15:02
Social comments and analytics for this post…

This post was mentioned on Twitter by SEOSpy: RT @pagetraffic Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks http://bit.ly/2OVwSp...
Tweets that mention Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks » SEO Blog PageTraffic -- Topsy.com Says:
November 5th, 2009 at 02:07
[...] This post was mentioned on Twitter by SEO in 1 Place, Navneet Kaushal, John Hacking, Dom Digital, Sofia Gil and others. Sofia Gil said: RT @DomDigital Google Increases Relevancy and Choice in Search Ads by Launching Sitelinks » SEO Blog PageTraffic http://bit.ly/11ZLcU [...]
zen Says:
November 5th, 2009 at 05:03
Nice. Thanks for your google relevancy info. It would be useful for me.
kolorowanki Says:
November 7th, 2009 at 20:59
Good article, Good job
ceylon tee Says:
December 23rd, 2009 at 12:46
Hi,
Thats great.Google always rocks.It always adds wonderful features.Site links have historically shown up in the first result of a search query, such as what you can see in this image, 2 columns of links vertically.Great…