Google Merchant Center: The New Alternative to Google Base

Google has introduced Google Merchant Center, the new face for the Google Base. It will enable e-commerce businesses to upload product feeds to Google as this will make the individual products searchable via the Google Product Search that was once known as Froogle.

The new name definitely makes more sense to the layman and average users. Apart from changing the name, Google has also removed “beta” element of Google Base Logo that indicates Google Merchant Center to be a polished edition of Google Base.

The brand spanking new home page is also talking about the benefits of Google Merchant Center:

Google is not providing additional benefits for using this service in place of Google base but there is no doubt that it would be easier to use.

The question that now comes is if Google Base beta is completely out?

Google has said that there are users who want to upload non-product data and thus, will be using Google base as Google Merchant Center does not have such facilities. One of the quotes from Google blog post is also saying this:

“Google Base is still available for other types of structured content, but the Merchant Center provides a better, optimized experience specifically for product listings. The Merchant Center is where we’ll continue adding features and improving the tools for uploading and managing product listings”.

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