Google Shying From Behavioral Targeting In Online Ads

Reuters informs Google is wary of behavioral targeting in online ads but the web giant is not shying from looking hard to discover the links between the searches its users do in order to improve target advertising.

On Tuesday, Google VP for product management, Susan Wojcicki informed on Tuesday that Google was refraining from their competitor's race to deliver tools for advertisers that combine "a user's online actions into one profile."

Wojcicki told reporters, "That is not something that we have participated in, for a variety of reasons. We believe that task-based information at the time (of a user's search) is the most relevant information to what they are looking at. We always want to be very careful about what information would or would not be used."

Just last week, AOL acquired TACODA an online behavioral targeting ad network for a sum between $200-300 million.

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