Google Targets Indian Users With Rural Search, Mobile Advertising

Google India plans to establish their rule over the rural India. Business Standard informs, “It is developing with local vendors a simpler search engine, as well as content tailored to the needs of rural users. The customized content for rural customers would include weather updates, crop patterns and other local data. Google is also betting heavily on the mobile platform (as PC penetration is low) and plans to introduce services like Google Talk (instant chat application), and Google Maps through tie-ups with Indian mobile operators.”

“How to make the search engine simpler and uncomplicated is a big challenge, but we will have an answer soon,” says Google Vice-president (Asia Pacific & Latin America) Sukhinder Singh Cassidy.

Also owing to the popularity of social community site Orkut, they plan to introduce it in other Indian languages as well. There are some vague news that Google Talk will also be available in regional Indian language. This is not all, very soon Orkut users will be post messages through SMSes. Mobile marketing is new in India and Google plans to target that by introducing online advertising model, AdWords, on the mobile platform.

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