Google To Purchase TV Demographic Data From Nielsen Company

In order to sell more television ads, Google Inc looks forward to purchase demographic data from provider, Nielsen Co, informs the Associated Press.

"This was a missing piece of puzzle for us," said Keval Desai, Google's director of product management for TV ads. Kevin said, Google is "thrilled" with its progress so far in TV advertising but declined to provide any financial specifics.

Nielsen Chairman David Calhoun said,"The relationship with Google…is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely”.

The breakdown, drawn from Nielsen's rating service, typically provides viewers' ages, gender, marital status and other personal data that help advertisers choose the audience most likely to be interested in their product or service.

New York-based Nielsen has been selling demographic data to television stations and advertisers for years.

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