Google To Purchase TV Demographic Data From Nielsen Company
October 24th, 2007 | 1,827 views RSS Feed
In order to sell more television ads, Google Inc looks forward to purchase demographic data from provider, Nielsen Co, informs the Associated Press.

"This was a missing piece of puzzle for us," said Keval Desai, Google's director of product management for TV ads. Kevin said, Google is "thrilled" with its progress so far in TV advertising but declined to provide any financial specifics.
Nielsen Chairman David Calhoun said,"The relationship with Google…is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely”.
The breakdown, drawn from Nielsen's rating service, typically provides viewers' ages, gender, marital status and other personal data that help advertisers choose the audience most likely to be interested in their product or service.
New York-based Nielsen has been selling demographic data to television stations and advertisers for years.
Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!
Did you like this article?
Related Posts
Comments
One Response to “Google To Purchase TV Demographic Data From Nielsen Company”
Leave a Reply
Connect with us
SEO Tools
FEATURED CATEGORIES
- adCenter (84)
- AdSense (113)
- AdWords (304)
- Analytics (54)
- AOL (5)
- Ask (101)
- Bing (35)
- Blogging (19)
- Copywriting (1)
- Directory (6)
- Google (1887)
- Industry News (812)
- Keyword Research & Targeting (22)
- Link Building (1)
- Link Popularity (60)
- Live (78)
- Local SEO (7)
- Microsoft (132)
- Mobile Search (13)
- MSN (170)
- PageTraffic Happenings (6)
- Panama (21)
- Pay Per Click (33)
- Reputation Management (1)
- Search Engine Conferences (174)
- Search Engines (95)
- SEO (223)
- SEO Tools (41)
- Social Media (19)
- Tips & Tricks (12)
- Web Marketing (4)
- Yahoo! (572)
- Yahoo! Search Marketing (66)










November 13th, 2007 at 04:30
[...] with major broadcasters."This makes sense, considering back in October, news broke out that Google would buy demographic data from Nielsen [...]