Google Unveils Ad Performance Tool Campaign Optimizer

InsideAdwords announces the introduction of a new ad performance tool called Campaign Optimizer.

“The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review the proposed changes and accept the ones you want to apply.

You can reach the Campaign Optimizer via the Optimize Campaign link on your campaign details page. You can also go to the Tools page of the Campaign Management tab and click Campaign Optimizer.”

Some of the ideas that Campaign Optimizer might propose to help improve your campaign's performance:

• Change daily budget. Budget adjustments can affect your ad visibility and bring you more traffic.
• Add new keywords. Campaign Optimizer proposes targeted keywords that relate to your landing page.
• Change keyword matching options. The right matching option can help you reach customers more effectively.
• Adjust keyword maximum cost-per-click bid. Your maximum CPC bid (in addition to your ad quality) affects your ad position.
• Change ad text. Your ad text affects your click-through rate.

Currently, Captain Optimizer is available for a limited range of languages in limited countries.

Got to Adwords Support for tips for success.

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