Google's Acquisition of DoubleClick complete, EU Approves The Merger!

Finally Google has successfully completed the acquisition of DoubleClick, a leading Internet advertising service providers. And even EU has given a green signal to the merger and therefore from now onwards DoubleClick would be owned by Google unchallenged.

According to reuters, Google Inc closed its $3.1 billion acquisition of online ad delivery company DoubleClick Inc on Tuesday, just hours after the deal won unconditional approval from the European Commission. However, though their have been certain objections from rivals and privacy advocates, the EU has granted its approval to the merger. It said,"Google and DoubleClick were not exerting major competitive constraints on each other's activities and could, therefore, not be considered as competitors at the moment."

Further in its press release, Eric Schmidt, Google's Chairman and Chief Executive Officer, said, "We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users."

Now with DoubleClick also falling into Google's bag, certainly its online data dominance has found another boost.

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