Google's Display Ad Builder Gets New “Elegant” Templates

A post in the Inside Adwords revealed that Google has recently rolled out a set of professional looking templates for AdWords' Display Ad Builder. Just to remind you, Display Ad Builder was launched last year and since its introduction Google has helped advertisers streamline their design process.

The new set of professional looking display ad templates (read “Elegant”) belongs to the “General” category template of the Display Ad Builder. These templates have ready-made buttons with unique shapes, icons and color treatments, and backgrounds with subtle gradients. With the templates advertisers just need to upload their product images along with the text and the rest is taken care of by the template selected. With these innovative templates Google aims at providing useful resources for creating high-quality ads easily, consuming a very little time and without being required to use complex graphics software.

Here are a few examples of of the new templates:

In order to use these new templates, advertisers need to open any of their existing campaign in AdWords and click Display Ad Builder on the Create an ad page. To learn more about creating and running display ads, visit the Display Ads 101 tutorial.

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