Google's New Dynamic Quality Score Now Live

September 17th, 2008 | RSS Feed

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Recently, we had reported that the real time quality score algorithm would be live within days. Many are now stating that they are actually witnessing it live in their campaigns. Here is a screen shot:

Isn't it amazing?

Last week, a lot of complaints were recorded, that certain advertisers are finding this long wait very tedious. They wanted to know how they would be impacted by this.

A lot of mixed reactions have been recorded. Let us have a look at some of them..

I'm 100% sure it's live in my account and it's ugly.

I bet this causes Google to lose money, not make more money. People are really getting fed up with all this quality score BS and lack of transparency. I bid on my own @#$@!#$@ brand/site name and my quality score is Poor. Whatever google!

I'm seeing the new QS now on my accounts. No more MinBids, or inactive keywords, just an "estimated bid to show on first page". So far there are no surprises, all my ads are running as expected and ad ranks are unchanged. Pretty much transparent so far. Will continue to monitor.

It seems to me to be a dilution of the QS as it allows more ads to be shown.. The previous non dynamic thing was a take it or leave it kind of a thing.. This allows more options for Google to use up ad inventory

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53185 Responses2008-09-17+09%3A57%3A43Navneet+Kaushal to “Google's New Dynamic Quality Score Now Live”

Ron Butler Says:
September 17th, 2008 at 10:14
You mentioned that this program is rolling out and that only some are reporting that they can see these reports. I am looking at my AdWords account and don't see a link to this new quality report – but just in case, where will this show up or how do I navigate to this report?
Ron Butler Says:
September 17th, 2008 at 11:20
I don't know how many times I have looked for the catchup but couldn't find it because it was behind the mayo. I found the new quality score report – just hover over the status (magnifying glass) and there it is. It looks like this new feature allows you to see if an ad is running even if you are NOT in the target area. Pretty handy…
ITCN Web Developers Says:
September 17th, 2008 at 22:00
But how do you increase your QS to that great level?
SEO Consultant Says:
September 18th, 2008 at 01:37
I am not seeing it in my account as well. Is this launch geo-targeted? Certain areas are not seeing the changes reflected in the account.
Rif Chia
Abhinav Says:
September 19th, 2008 at 00:43
I am not finding it in my adwords account either. Is it for limited users.

And Google loosing more than gaining. That is something, which i have heard for the first time…