How Useful Is Click To Call?

December 4th, 2006 | RSS Feed

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Click to call feature is used by Google Maps, Windows Live Local for their products and also by several yellow pages. But how useful is the feature actually? A press release by eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives states the benefits of the service.

"IYP (Internet Yellow Page) visitors are using click to call for a number of reasons:

    * 14 percent used it to make a purchase;
    * 28 percent to schedule an appointment or reservation;
    * 33 percent used click to call to get more information about a product or service.

The survey also revealed that more than one-quarter of IYP users would have used another directory, or called an alternate business listing if the one they opted for did not have click to call."

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