Introduction of New Features to Adwords Local Business Ads!

Google Maps has updated certain features for local business ads. The first one is that now your ad’s information window will be arrayed with diverse interactive links like Get Directions," "Street View," and "Save to My Maps.”

Second one is a new reporting feature that will be made accessible through the account's Report Center of the user. It offers specific aspects on the number of users who have opened the info window for your business listing and at the same time it provides information on how many people clicked on the interactive link.

Writing on the Inside AdWords blog, Amanda Kelly said, "Often, Maps users are looking for different information than Search users. The new interactive links and the interaction reports should not only help customers connect with you faster but should also help you understand how to better target Maps users versus Search users. We’ll post again on this blog when the new changes to the reporting capabilities take effect.

With these changes, we're excited about providing users with more information about your business and providing you, our advertisers, with more features for your ads. If you're not already advertising with local business ads, this might be a good time to experiment. If you're interested in learning more about this format, check out the AdWords Help Center's section on local business ads.”

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