Is Yahoo! Search Marketing Worth The While?

Over at Webmaster World, one webmaster asks whether “With such an obvious lack of traffic, is YSM even worth it?”

When an old(over 2 years) Google Adwords campaign which receives an average of around 750 visitors daily (and manages to convert it to a little more than 2%) was run in YSM, it gathered less than 25 visitors daily. Apparently, the ad campaign that was run previously in Google and now in yahoo features the same copy, site, ads etc showed up in the same rank position in both Yahoo! and Google.

Unhappy with Yahoo's service, the user writes, "So….I suppose my question is: Has Yahoo's market share for search fallen so far that it's simply no longer worth it to even bother with them? Are we missing something? Is Yahoo's layout simply inferior? To be honest, we would have loved to even run a campaign that simply broke even on Yahoo for the branding value, but at this point, I think they're in dire need of someone buying them out and getting some of that talent that Google has."

Yahoo has been undergoing many changes hopefully they will be listening, this time.

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