Its Official: Yahoo! Ad Descriptions To Be Shorter

On June 1st, we had posted a blog asking whether Smaller Yahoo! Ads would work better.

Michael Mattis writes, "To reiterate, beginning June 20, ads that appear in U.S. Yahoo! Search results with descriptions longer than 70 characters will be cut off (”truncated”) at the nearest complete word, followed by an ellipsis. The optional 190-character long descriptions may still be displayed on some our distribution partners.

To avoid this truncation, you’ll want to modify your ads now. Here’s how:
• Log into your account.
• Click the Campaigns tab
• Click on a campaign containing the ad(s) you wish to modify
• Select the specific ad group containing the ad(s) you wish to modify
• Click on the Ads tab
• Click on the name of the ad you wish to modify
• Write a short description in the box indicated on the “Create Your Ad” page
• Click “Save Changes.”

Be sure to follow Yahoo! editorial guidelines, and take advantage of features like ad testing and the insert keyword tool.

For more details, visit the Help Center. "

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