Matt Cutts On "Paid Posts!"

Matt Cutts never stays away from news! Recently it was all about Canonical tags and now the guy is going ga-ga on the issue of paid posts that mark their presence in the search results.

Matt Cutts is not at all in favor of paid posts that pass page ranks:

“My bottom-line recommendation is simple: paid posts should not pass PageRank. I’m not going to pay $750 to check whether the Forrester report mentions this important point.”

He further goes a step ahead and talks about taking all kinds of “serious” actions against paid posts, especially the ones that are responsible for violating the guidelines of Google.

“We do take the subject of paid posts seriously and take action on them. In fact, we recently finished going through hundreds of “empty review” reports — thank you for that feedback!”

Matt Cutts has given some examples of paid posts in his blog. Here are their screen shots:

He further explains that:

“The paid post at the top happens to be about brain tumors, which is a really serious subject. If you are searching for information about brain cancer or radiosurgery, you probably don’t want a company buying links in an attempt to show up higher in search engines. Other paid posts might not be as starkly life-or-death, but they can still pollute the ecology of the web.”

Come on, why would a company buy links just to get higher rankings (especially when it comes to such a serious matter like brain tumor?!) And it is not just about these serious matters, Matt Cutts is strongly against all those paid posts that are responsible for violating the guidelines!

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