Microsoft acquires Jellyfish

Recently, Microsoft added a new member to their Live Search family. This time it is a company called, Jellyfish.com, based in Madison, Wisconsin. Jellyfish is known for doing some really innovative works in the field of comparative shopping engines.

Microsoft explained about the latest purchase by saying, “ We think the technology has some interesting potential applications as we continue to invest heavily in shopping and commerce as a key component of Live Search.”

One needs to have a look at the vision of Jellyfish, to say that it is a good purchase for Microsoft. This is what Jellyfish thinks. “At Jellyfish, we want to pioneer a new form of search advertising we call Value Per Action. Instead of charging fees when you click, we charge our advertisers only when you actually buy, and we share at least half of this fee back to you as cash back. In other words, we connect you directly to the value of the advertising. Instead of measuring how much money WE make when you click, we measure how much value the advertiser is willing to pay YOU for your sale. With VPA, the advertising value of your attention becomes transparent (you can see it in the form of cash back) and changes from annoying advertising into something that actually lowers your end price.”

Microsoft got a nice design, hot vertical, and smart advertising model, in the form of Jellyfish.

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