Microsoft AdCenter Explains Reasons For Keyword Rejection

A thread at SERoundtable informs that Microsoft AdCenter takes out the time to explain in detail why certain keywords get rejected.

Reasons cited were:

• Too much ad text (keyword parameter use exceeds character limits)
• Landing page content not relevant
• Website contains forbidden content – Content guidelines
• Incorrect ad format – Style guidelines
• Not enough ad text – The combination of ad title and ad text is less than 6 words

For more read the thread here.

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