Microsoft & Google To Serve Ads: DoubleClick Being Courted

March 28th, 2007 | RSS Feed

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Threadwatch reports that DoubleClick, an online advertising firm, is in talks with Microsoft for a sale while Google is planning to launch similar service within months. This hot new area is of serving advertisements even when the company is selling them.

According to a Wall Street Journal report, the New York based company has engaged Morgan Stanley for finding a buyer and exploring stock market listing options too. The company was bought by private-equity firm Hellman & Friedman in 2005 for $1.1 billion and is now quoted at $2 billion.

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