Microsoft Live Search Cashback Program Showing Positive Results

Last May when I covered the Microsoft Live Search Cashback program, I never expected that it would show positive traction in all three of the key metrics! But after their official announcement, it has been confirmed, that the Microsoft Live Search cashback is showing positive results. Above all, the company has made an announcement that 20 of the top 50 online retailers in the U.S. as well as 140 of Internet Retailer’s Top 500 are now engaged in the whole participating process.

“We are pleased to report a 30 percent increase in the number of product offers available in Microsoft Live Search cashback, indicative of the strong advertiser interest in the program and early results on its ROI,” said Brad Goldberg, general manager of Microsoft Live Search. “We have seen an average of 4.5 million unique users per month visiting cashback who have conducted more than 68 million commercial queries. We believe this early traction speaks to the differentiated and unique value proposition of Microsoft Live Search cashback for both consumers and advertisers, especially in these tough economic times.”

The development seems to be beneficial for the company as it will help them to gain traction on the commercial search market!

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