Microsoft Partners Digg To Become Ad Provider

July 26th, 2007 | RSS Feed

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Kevin Rose announces in his blog that Digg has teamed up with Microsoft as a new partner to sell and serve ads on Digg. Apparently, the deal is similar to the one Microsoft signed with Facebook last year.

About the partnership, Kevin writes:

"This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth. Best of all, it lets the Digg team completely focus on new feature development. Federated Media, which has been an awesome partner for the last year and a half, will continue working with Digg focusing on integrated sponsorships and custom programs like the Arc project in labs."

Kevin goes on to say that the space will be clean and will feature simple and clutter-free ads.

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