More Control To Google AdWords Advertisers

June 13th, 2007 | 1,119 views RSS Feed

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“Google Gives Advertisers More Control” writes Elinor Mills in an article by the same name. This statement holds true especially as now advertisers can see which website and when their ads appear on.

Some of the new changes include:

“Not only will advertisers be able to make sure their ads are appearing on sites that are appropriate, but they also will be to get performance metrics for each site.

Advertisers can target websites. A company that sells electronic test equipment can make sure its ads appear on sites targeted at manufacturers of electronics, potential customers, and not on sites that, for example, offer tests for electronics students.”

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