MSN adCenter Announces Surprise Audits

Many Microsoft adCenter advertisers have reported having received mails saying that their campaigns may undergo an editorial audit. One of the members at WebmasterWorld Forums reported that:

hhh, i just received an email from AdCenter that my campaigns 'may' undergo an editorial audit. Is this based on what? a random audit?
PS: earlier in the day , there was another email welcoming me to 'contents' network.

The news came as a surprise to the advertisers. The reactions ranged from panic to positive.

one member:
 maybe i should start deleting those paused campaigns, they make my account look huge!

another:
I'm not worried about the reviews, as long as someone with a brain does them, after all we complain when we see things that aren't right. MSN are just trying to improve standards.

Remember, there's always a chance that a manual review, if positive, could improve your relevance score. 

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