MSN Revamps MSN India Portal, Better Content And All!

October 19th, 2007 | 3,742 views RSS Feed

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MSN India re-launches with a cutting-edge new design and new options and features. One of the new options include choosing either to view a narrow or a wide layout.

Andrew Hoppie, executive producer, MSN APAC, told AgencyFaqs, "India is one of the first markets with a fresh home page. We are creating individual home pages for different markets. We analyse the traffic and make sure we have relevant content." For instance, the MSN Japan site has an earthquake monitoring module – information useful for the locals. Hoppie adds that the MSN China home page was re-designed in July and has led to a 40 per cent increase in traffic after the change."

"Yes, there is an element of a global identity and there are some standard features, but the key differentiating element is the content."

One of the new features is the the tabloid version for MSN India.

"It has more entertainment content. It's more like a 'fun home page. If you look at traditional media, many tabloid editions are coming out. From our understanding of consumers, this is the kind of content they want," said Krishna Prasad, executive producer, MSN India.

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Comments

31547 Responses2007-10-19+09%3A19%3A33Navneet+Kaushal to “MSN Revamps MSN India Portal, Better Content And All!”

My Personal “Keep Me Up To Date On The Top News” blog » MSN Revamps MSN India Portal, Better Content And All! Says:
October 19th, 2007 at 03:29
[...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here's a quick excerptAndrew Hoppie, executive producer, MSN APAC, told AgencyFaqs, "India is one of the first markets with a fresh home page. We are creating individual home pages for different markets. We analyse the traffic and make sure we have relevant … [...]
Microsoft relance MSN l’Inde Says:
October 19th, 2007 at 07:42
[...] relancé MSN l'Inde, avec une nouvelle création et avec de nouvelles options et des applications. Par exemple, une de ces nouvelles options donne l'option à [...]
Microsoft relanza MSN India Says:
October 19th, 2007 at 09:50
[...] ha relanzado MSN India, con un nuevo diseño y con nuevas opciones y aplicaciones. Por ejemplo, una de esas nuevas opciones da la opción al usuario de escoger entre visualizar un [...]
qzchannel » MSN Revamps MSN India Portal, Better Content And All! Says:
October 22nd, 2007 at 07:55
[...] here for full [...]
Saswat Panigrahi Says:
March 15th, 2008 at 15:22
The web site looks good. But its ‘contribut’ page is showing a terrible problem. There is no standard font size of the articles published in the page. Most of the articles are out of shape in their looks. If you please rectify it, it will be a great help to the writers and the readers as well.
Saswat Panigrahi Says:
March 15th, 2008 at 15:22
The web site looks good. But its ‘contribute’ page is showing a terrible problem. There is no standard font size of the articles published in the page. Most of the articles are out of shape in their looks. If you please rectify it, it will be a great help to the writers and the readers as well.
Saswat Panigrahi Says:
March 16th, 2008 at 07:09
As I did not find any way to cotact the MSN India, I am addressing my above mail in this platform. Hope it will reach to the right place and the problem will be taken care of.