New API version of Google AdWords

November 10th, 2006 | RSS Feed

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Google AdWords API Developer's Guide has announced the launch of a new AdWords API Version 7 called V7. With V7, prominent changes have been done to AdWords API. Some of the important points of V7 are :

Cross-Ad Group Criteria Updates : Update keywords in multiple ad groups with a single API call
Ad Scheduling : Enable the ad scheduling advanced bidding feature
Pausing/Resuming of Keywords, Sites and Creatives : Pause/resume any keywords, creatives or sites (Sandbox-only feature)

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