New Features at Yahoo! Panama

Yahoo! Panama team has been been working on new methods through which advertisers can fine-tune their ad campaigns. The details of these enhancements to their service are available at the YSM blog.

Here is a brief about the new features:

• Campaign Bid Tune-Up – This provides advertisers a tool for optimizing Sponsored Search campaigns. It's a self-service tool that gives you suggested keyword bids and daily spending limit. This is really ideal for folks who don't have access to or do not use Campaign Optimization.
• Saved Preferences – This feature enables advertisers to move from page to page in their account without having to reset column views. Preferences will stick even after they log out and log back in. Saved preferences will work in the Campaign Summary, Campaign Detail, Ad Group Detail sections of the account.

It seems Yahoo! Panama is really on the move to further enhance their service.

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