Update On American Blind Vs Google Case

The three and a half years old ongoing suit against Google by American Blind & Wallpaper Factory has progressed to the stage where the Judge has finalized November 9,2007 as the date to pick jurors.

American Blind & Wallpaper Factory commenced Google to Court as "Google abuses trademarks by allowing rivals of a company to buy ads that appear when consumers search the web for information on that business."

The trial which many suspected would be dropped is still continuing as Judge Fogel said "The large number of businesses and users affected by Google's AdWords program indicates that a significant public interest exists in determining whether the AdWords program violates trademark law."

For more interesting bits on the topic, read Eric Goldman blog and Webmaster World discussion.

The trial between the No. 1 reseller of window blinds and the No.1 brand in the world will take place in the US district court in San Jose's Silicon Valley city.

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