Urchin 6.5 Released With AdWords Integration!
February 10th, 2009 | RSS Feed
Google Analytics has released Urchin 6.5 that contains AdWords integration along with improved geo-database functions and more!
According to the Google Analytics Blog: “Urchin can now automatically pull your AdWords cost-per-click data and integrate it into your reports, giving you the same kind of powerful search marketing analysis found in Google Analytics. No more manual downloading and processing!”
Urchin is the run-it-yourself software-based version and the Google Analytics was developed from it. But Urchin is not free like the later one! It costs $2995, runs on your own servers (all the data is kept in-house) and reports up to 1,000 domains.
“Urchin is exclusively licensed through our network of authorized distributors. The software itself, which can be run in demo-mode for up to 30 days, is available at www.urchin.com.” -Google
New Features:
- An improved geo-database functions.
- An improved configuration-manager utility.
- Updated Help Center articles.
- Recognizes the latest browsers and platforms like Chrome and Android.
More features are on their way!
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Search Engine Positioning SEO Company India
February 11th, 2009 at 00:32
Thanks for sharing this.good site, keep posting.
February 12th, 2009 at 01:17
Although advertisers may choose smaller vendors to save money, there can be
drawbacks:
• They don’t drive as much traffic.
• Possible savings can be reduced by the increased cost of campaign management
time.
• Some don’t have adequate safeguards against click fraud.
According to eMarketer, Google received 75% of U.S. paid search advertising and
Yahoo! received 9% (http://www.emarketer.com/Reports/All/Emarketer_2000473.aspx).
This chapter will focus on the clear leader in reach, Google AdWords, and will compare
and contrast it with the two runners-up: YSM and Microsoft adCenter. The
most important differences among these three programs are in bulk editing, geotargeting,
and minimum bidding.