Weekly Cover-Up of Important Happenings Related To Search Engines!

Starting today, every weekend we will post a special blog that covers the week's most important, hottest and relevant SEO news. All of them are we think, the most significant news that happened in SEO. For your reading pleasure, they are all in chronological order.

1) Microsoft's Gatineau Web Analytics Beta Launched!

Google needs to raise the bar as Microsoft Gatineau in Beta now steps in to bring down the Google juggernaut. Interested? All advertisers can seek an invite by clicking here. Gatineau's features include:

• Click and visitor tracking reports
• Marketing campaign reporting and conversion tracking
• Unique demographic and geographic information from your site visitors"

2) Matt Cutts Responds To Google PageRank Update!

After the PageRank debacle where most top blogs were stripped off their high PageRank, Google Guy Matt Cutts' came in and confirmed the update. A gist of what he said was: "The partial update to visible PageRank that went out a few days ago was primarily regarding PageRank selling and the forward links of sites. So paid links that pass PageRank would affect our opinion of a site. Going forward, I expect that Google will be looking at additional sites that appear to be buying or selling PageRank.""

3) Google Phone A Reality? Google Inc In Discussion With Verizon & Sprint!

Google to launch its very own phone had almost seemed like an urban myth until reports came in stating the search engine's discussions with Verizon & Sprint over collaboration to build mobile phone software. The ironic part is that, "the two companies have argued publicly over the use of wireless spectrum and cell-phone services."

4) Use Google Webmaster Tools To Let Google Know Your Site's Geographical Location!

If your site is location-specific www.abcdef.es then it really isn't a problem but if your domain ended with a .com or a .net or a .org then it is hard for search engines to know your location. Former Googler Vanessa Fox wrote about how to let Google Know The Geographic Location of Your Site. If you want to let Google know the location of your site, simply log in to the Google Webmaster Tools component of Google Webmaster Central.

5) Changes In Ranking Algorithm Reported At Yahoo! Search!

With all the excitement, how could everyone's favorite Yahoo! lag behind. As the latest news says that, Yahoo! Search is updating some important changes to its algorithm and index. The recent Google PageRank update has helped in getting a good amount of blog and forum coverage over the past week. As far as Yahoo!'s case is concerned, it looks like these latest changes in the rankings definitely deserve celebrations. But on the other hand, this has compelled others to reconsider their strategies.

Until next week, keep posting your comments, views and keep reading Unofficial SEO Blog.

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