Yahoo! India Answers Runs Advertising Campaigns

An interesting article on Agencyfaqs informs that Yahoo! Answers has started experimenting with advertisers in India. For example, Gillette became a part of the community to advertise its recent and most popular Mach 3 razor now answers queries on male grooming and gives tips as well. Agencyfaqs further informs, “Travel portal Cleartrip.com has a profile on the site and usually shares questions on travel and destinations. Then there’s Pepsi, who has put up a Yahoo! Answers space on its website for the Blue Billion campaign.”

Pearl Uppal, director, sales, at Yahoo! India, says, “As long as advertisers remain part of the knowledge-sharing community, it makes sense to have them there.” She further informs that the identity of the advertiser or brand is not withheld from the users.

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