Yahoo! Introduces OneSearch & SMS Search In India!

A Press release informs that Yahoo! OneSearch is now in India.

“How oneSearch SMS works

With the launch of oneSearch SMS in India, Yahoo! is enabling all mobile users to search for almost any content through its 58242 short code. For example:

• SMS to 58242 with the city name (e.g. Mumbai) returns back the weather
• SMS to 58242 with the company name (e.g. Infosys) returns back the stock quote
• SMS to 58242 with a business name or category and a location (e.g. Pubs Mumbai) returns back the name, address, and phone number of the local business. Up to 3 business listings are provided for each search query with the ability to ask for more by sending an “m”. Local business listings are currently available across the 4 big metros of Mumbai, New Delhi, Chennai, and Bangalore.
• SMS to 58242 with a news topic (e.g. Eklavya in Oscars) returns back a news article

oneSearch SMS will enable mobile subscribers in India search for information anytime with the help of their mobile phones. The service will also benefit a large percentage of mobile users who rely heavily on SMS in order to stay connected. With this, Yahoo! has further extended its global leadership in mobile search.”

Pranesh Anthapur, the Chief Administrative Officer of Yahoo! India commented, “India is one of the fastest-growing mobile markets in Asia. Yahoo! is committed to providing Indian consumers easy-to-use mobile products and services to help them access the Internet.”

While, Manish Dalal, Senior Director, Mobile Products, Yahoo! India said, “By providing mobile consumers with instant answers for any search query sent via SMS, we are drastically improving the mobile search experience and will now expand our reach to almost all mobile users in the country.”

Along with oneSearch SMS launch, Yahoo! has also enhanced its existing oneSearch WAP product by introducing new content clusters including local business listings, flight status information and Yahoo! Answers content. This is in addition to other content clusters like web results, mobile web results, weather, news, finance, web images, and Flickr photos.

So far, oneSearch SMS is available on most major operators including Airtel, Reliance Mobile, Vodafone, Idea Cellular, BPL Mobile, Aircel, Tata Indicom, and Spice Telecom.

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