Yahoo! Launches New Advertising Platform

Yahoo! has launched a new advertising platform in the market! It was launched at a media event in New York City with Jon Hamm, star of TV’s Mad Men.

Here is what the official blog of Yahoo! has to state on the issue:

“Today we launched our new advertising platform, APT from Yahoo!, at a media event in New York City with Jon Hamm, star of TV’s Mad Men. We believe when the new platform becomes available to advertisers, it will help them reach more quality user audiences, harness insights on those users, drive better performance and simplify media buying. Our YSM blog team has been intimately involved—working like “Mad Men,” you might say—in preparations for the launch of APT from Yahoo!, so, of course, we’ll keep you informed here of our progress and your opportunities to participate in the platform."

But for now, lets look at what Jerry has to say on it…

I started dreaming about this day 18 months ago, when I laid out my vision for our board of directors on how Yahoo! could play a unique role in changing the face of online advertising. In fact, Sue and I called it Nirvana at the time – a platform that would be to 2009 what radio was to 1924, TV to 1947, color TV to 1965, and the Internet to 1993.

APT looks to change all that. It’s simple. It’s open. It’s fast (like minutes vs. days). It provides a new level of control. It offers cross-selling more easily than ever been before. It will provide large amounts of quality inventory. It will help advertisers customize and target their messages more precisely through advanced targeting. And it will drive results. All this from a single online application. No more cobbled together processes or impressions. No more wasted time. – Jerry Yang, Chief Yahoo! and CEO

You want to enjoy his full blog? Here is the link!

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