Yahoo! Launches Mobile Publisher Services

Yahoo! has officially announced the launch of Yahoo! Mobile Publisher Services. This is a host of services which permits publishers to increase the distribution and monetization of their content to mobile phones. According to a press release by Yahoo! Media Relations informs about the services offered:

Yahoo Mobile Ad Network: The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.
 
Yahoo Mobile Content Engine: The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!'s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.
 
Yahoo Mobile Media Directory: The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.
 
Yahoo Mobile Site Submit: The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.

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