Yahoo! Panama Bags Viacom Ad Deal

April 11th, 2007 | RSS Feed

If you're new here, you may want to subscribe to our Full RSS feed to get a daily digest of news around search engine industry.

Yahoo! New ad serving system Panama bagged a big catch today, reports Market Watch. Yahoo! has entered into a multi-year agreement to provide all the advertising for Viacom's Web sites, including sponsored search and contextual ads.

The agreement shuts Google out of at least 33 of Viacom's most-important online entertainment sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com. Financial terms of the deal, which could be expanded to 140 more sites, were not disclosed.

Just last month Google was sued by Viacom for copyright violation. Actually this decision of Yahoo! has not raised many eyebrows as Google would have been the last option on Viacom's list.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!

Did you like this article?

Finally Half-billion Dollar Deal Between Microsoft And Viacom!
Microsoft has officialy announced about the half-billion dollar deal with media-giant Viacom. This n...
Outside User Receives Panama Invites
According to a WebmasterWorld thread a person who was not part of individuals at "Influencer Day...
Panama Geo-Targeting Disabled
Recently Marty Weintraub reported on his official blog that Yahoo! has decided to incapacitate some ...
Much Awaited Yahoo! Panama Launched
Yahoo! Search Index Undergoes A Change Again

Comments

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.