Yahoo! Renews Its Advertising Partnership With Local.com

Recently, the leading local search engine Local.com and global search giant Yahoo! renewed a multi-year agreement. As per this agreement, Yahoo! Will continue to render its valuable service to Local.com by giving sponsored search results to Local.com’s portal. Local.com is a top U.S. website with around 10 million page visits per month. It is the best local site for relevant search results related to local businesses, products, services and syndicated contents.

For some times, Yahoo! has been providing Local.com with relevant sponsored ads which gives more relevant and useful search results to users of Local.com’s portal.

In a press release, Heath Clarke, Local.com’s CEO said, “Yahoo’s considerable base of high quality local advertisers complements Local.com’s highly relevant search results. The result is even more relevant content that helps visitors to Local.com and our network of local publishers find the businesses and services they are looking for. Yahoo! is a partner of choice and we value our relationship with them. We look forward to delivering additional quality search traffic and unique, targeted opportunities to Yahoo's advertisers. ”

Yahoo! Seems to be quite beneficial and useful to meet the ever growing advertising marketplace of Local.com. This is the sole reason why the company decided to renew the advertising agreement with Yahoo!. With renewed advertising agreement will help in extending Local.com's advertising reach through increased local and vertical ad targeting opportunities. This is nothing new for Yahoo! as it provides search marketing products and services to hundreds of thousands of advertisers in 22 countries worldwide.

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