Yahoo Search Marketing Launches Free & Paid API Program

Yahoo! announced the launch of Yahoo! Search Marketing's Commercial API Program which will provide free, open access to the "Panama" search marketing APIs.

With the New Commercial API Program, advertisers, developers, ad agencies, technology providers and other commercial partners can enhance their 'existing business offerings or create brand new search marketing tools and applications'. In addition, optional fee-based, value-added services will be offered so commercial clients can fully leverage Yahoo!'s APIs for their clients.

YSM's new program gives three tiered partnership which includes:

• 'Basic – Designed for small advertising agencies and early stage technology companies. Provides free access to the Panama platform and technical support, and leverages the Yahoo! commercial brand to develop and launch applications in the market.
• Advanced – Designed for fast growing technology companies and mid-size advertising agencies. Provides access to the Panama platform, dedicated technical account management support, service level commitments and listing in partner application directory.
• Elite – Designed for leading technology companies and large advertising agencies. Enables these partners to leverage the Panama platform, resources and brand via regular business review, product council, roadmap coordination and joint marketing activities. Early participants in the Elite tier include Efficient Frontier, Omniture, SearchIgnite and The Search Agency.'

Susan Decker, Head, Yahoo! Advertiser & Publisher Group said, "Yahoo! is dedicated to driving third-party innovation and success because we know it is vital to the future growth of the online advertising industry. By providing open access to our technology, we are making a clear investment in our advertising partners, creating new opportunities for developers, and taking a key step toward achieving our vision to build the industry's leading advertising and publishing ecosystem."

Ellen Siminoff, President and CEO of Efficient Frontier, a leading search engine marketing company said, "Yahoo! Search Marketing's Commercial API Program will provide us with the expert guidance, support and commitments we need to effectively grow our business. Additionally, Yahoo!'s commitment to grow the online advertising industry and provide open API access for everyone makes them a leading partner for companies like ours."

Go to Yahoo Search Marketing for a comprehensive information.

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