Yahoo! Search Team Publish Its Customer Research Results!

As part of their ongoing tactics to improve their user's search experience, informs the Yahoo! Search blog.

“Members of the Yahoo! Search product, marketing, design, and engineering teams to get out of their cubes and into the "shoes" of our customers for a day. The goal of these customer visits was simple — have every team member understand at a very personal level how their customers use search in their daily lives.

After forming small teams and hanging with financial analysts, stay-at-home moms, Yahoo! loyalists, customers who use competing products, teachers, and students alike, the day culminated with a Customer Poster competition where Yahoo! teams shared and reflected on what they learned.

By observing our customers where they actually search, we saw how they chose a search engine for different tasks, scanned a results page and what they expected to see — whether it was a hedge fund analyst doing company research, a teacher building a lesson plan or, in my case, a parent researching images of Peter Pan for a blog she was creating for the local elementary school's play.”

More features that better Yahoo! Search only benefits us. So, keep up the god work!

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