Yahoo Shuts Down Contextual Network Ads- 'Content Match' in UK!

PPC Hero is claiming that they have received an email from Yahoo! that they are planning to shut down “Content Match" in UK.

For those who don't know about Content Match, it is Yahoo’s contextual network ads that allow Yahoo Publisher Network publishers to display Yahoo ads on their sites.

Nothing has been said or written about this issue anywhere. Nor is the official description page of Yahoo UK writing anything about it.

Here is the email that was sent to PPC Hero:

“As a valued client we are writing to give you advance notice of the closure of our Content Match product in Europe.

The decision to close Content Match underlines our commitment to focus on our Sponsored Search and Display business and to simplify our solutions to deliver a high ROI for our advertisers.

Content Match will close on 31 March 2009, after which the product will no longer be supported. All Advertisers should therefore opt out of the Content Match marketplace by this date. Your account manager will be happy to assist you.

Opt-out instructions: 1. Login to your account. 2. Click on the ‘Administration’ tab. 3. Click on the ‘Edit’ button next to ‘Tactic Settings’ 4. Set ‘Content Match Status’ to OFF. 5. Click on the ‘Save Changes’ button.

We aim to work with you to propose alternative products.”

The email says that Yahoo will officially close the program by March 31st, the same date they are closing the Adobe PDF ads!

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