Yahoo! To Acquire Rivals.com

Yahoo! Is all set to purchase Rivals.com the biggest sports acquisition of all time that too for a whooping $100 million, informs paid content.

Paid content further informs, “The price could reach around $100 million, which some we’ve spoken to say is overpriced, and that’s why the traditional sports media buyers are sitting out on this one. One exec involved in online sports acquisitions told us $50-75 million would be more realistic given a model that can—and has been—replicated and described the reaction to what Rivals was asking—$100 million—as 'sticker shock'.”

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