Yahoo With New Features On Its PPC Reports

September 15th, 2009 | RSS Feed

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Yahoo has just added some new and interesting additions to their PPC reports enabling you to see where your ads are. Before this, Yahoo had created some new features to their maps to help the users have fast search results.

Yahoo has created their help section that includes the following:

Ad Delivery Report that enables you to view the informations about the URLs where your ads are showing. This kind of information is useful for deciding which domains to block using the “Blocked Domains” feature.

With this Ad Delivery Report you can view:

A list of domains and specific URLs where your ads were displayed
Information about how certain URLs are performing
Finally, the advertisers can measure the performance of their ad campaigns in terms of impressions, clicks, cost and conversions.

Overall, the new additions to Yahoo PPC report is a good move that will help advertisers judge the performance of their ad campaigns.

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69864 Responses2009-09-15+10%3A12%3A58Navneet+Kaushal to “Yahoo With New Features On Its PPC Reports”

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unlimited Says:
October 7th, 2009 at 20:53
Yahoo's Ad Delivery Report is nice but you can only block 500 domains which is too low. You hit the maximum really fast and it seems to have different networks of fraudulent domains for all types of keyword niches. So it's far from being enough. The block domain feature is only available for YSM US/CAN/IT/ES/DE/FR. It should be possible to block bad domains in ALL YSM markets. YSM scandies market send 99.9% of fake clicks and there are no way to turn bad domains off. Not fair!