Yahoo.com Redirects its UK users to uk.yahoo.com!

Last month Yahoo! had launched Sitemap Explorer in United Kingdom (UK) and Ireland, much to the joy and satisfaction of UK users and Webmasters. However, Search Engine Journal is reporting that since yesterday Yahoo! is redirecting its UK users to uk.yahoo.com. It means that Yahoo! is automatically presenting the localized version of its homepage to all users from UK.

For example, when users in UK key in the Yahoo! homepage yahoo.com they are immediately redirected to uk.yahoo.com.

We can only imagine that this change is global in nature as there are a few reports at Webmaster World too stating that even in Germany this change can be seen . However, nothing has changed here, so we can't say anything for sure. But, if you find this change in your locations, do drop in and let me know. This is quite interesting. Locale Segregation.

Click here to subscribe to our RSS feed to get a daily digest of news around search engine industry. PageTraffic SEO Blog is updated four times a day and is ranked as one of the best search engine resources blog by Pandia!