Yahoo's New GeoTargeting is Facing Launch Problems

October 30th, 2008 | RSS Feed

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While a lot of webmasters and general users are satisfied with the fact that Yahoo has started geo-targeting, certain comments about launch problems are telling a different story! These comments are concerned with the early adaptation crunches of this new tool.

But it is not that difficult as it sounds because Yahoo! has already divided out their PPC with respect to different countries.

“When you create a new campaign or modify an existing campaigns, select the geographic area to be targeted.

Your geo-targeted ad can be displayed to users based on a number of factors, such as:1

User IP address – Our systems identify where a user may be located.

Interest location—A user includes the name of your targeted location as part of the search term.” -Yahoo!

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