Yahoo!'s Panama Migration Reviewed

Search Engine Land has reported that the Wall Street Journal has given a detailed article regarding reviews and opinions on Yahoo!'s earnings call, on experiences with Panama platform migration. 

The positive comments include:

Chris Wallace, vice president of media for search-marketing firm iCrossing Inc., whose clients include Coca-Cola Co., says, "Our experience has been positive, in part because we do a significant amount of due diligence prior to migration" to the new system. Veronica Muth, a marketing coordinator for Telogis Inc., a fleet-management services and software firm in Costa Mesa, Calif., that spends about $3,000 a month on Yahoo search ads, agrees about the experience. "The migration process was easy," says Ms. Muth, who attended a Yahoo seminar about the upgrade for advertisers last week.

Search Engine Land also reports:

Rob Montalbine says technical glitches prevented the Hawthorne, N.J., relocation-services company where he is Internet-marketing manager from accessing Yahoo's search-ad system for most of three days after its upgrade. "With an aggressive search-marketing campaign and matching budget, three days is a millennium," says Mr. Montalbine, whose company buys ads linked to 14,000 keywords through Yahoo and at times has spent more than $7,000 monthly on search ads.

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