YSM Features:Ad Testing and Quality Index, New Or Same?

October 3rd, 2006 | RSS Feed

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In September Yahoo! declared through it's “On Target” advertisers newsletter about the forthcoming ad testing and the quality index features for their ad platform. However, the descriptions of the features sounded familiar to those of Google features. According to their information, ad testing feature will enable you to run multiple ads against all the keywords in your “ad group”. The complete description seems to be a blue print of Google's approach. But considering the on-going craze for AdWords, even the familiar features will be welcomed with open arms.

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