There are many times you may with to exclude certain pages from being indexed by certain engines. One way to do this is by utilizing a robots.txt file and uploading it to the root directory of your Web site. Basically, you just create a text file with Window's NotePad or any other editor that can save ASCII .txt files. Use the following syntax: User-A

Sometimes people submit but become frustrated as to why the search engine only indexes their home page. In theory, isn't the search engine supposed to spider to all the other pages on your site too? In reality, the engines are inconsistent. Google often does an excellent job of spidering from one page to another, but many of the other engines appear to have a hit

Seasoned search engine marketers know that to gain top rankings, your important keywords should appear as close to the beginning of your HTML code as possible. In search engine marketing lingo, this is called keyword "prominence." Search engines assign greater value to keywords that appear early in the text. Unfortunately, many Web sites are designed to include navi

The purpose of this post is to help improve your pages' performance for both visitors and search engines. The HTML, CSS, JavaScript are those parts of your website, which are the most accessible and you can tweak them easily to see your site perform better. If these are flawed, then you can lose out on your SEO efforts. The main coding issues that have a direct but unwanted i

If you're a regular reader of the MarketPosition newsletter, then you already know about the potential pitfalls of using frames, Flash, and dynamically generated pages on your site. Search engine spiders struggle with these technologies, so using them heavily can limit your success in the search engines. Well, here's another item to add to that list: invalid HTML code. Bad HTM

Perhaps you can relate to the involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content. Of course, the client (or maybe your boss?) is thrilled with the dazzling presentation, and they rarely fail to mention what a "small fortune" it cost to produce before adding "it's wort

I recently ran across an interesting new newsletter offering Search Engine Optimization help for Miva Merchant users. Miva Merchant is an immensely popular E-Commerce product that adds product catalog and order basket support to a Web site. If your site uses Miva Merchant or you're thinking about switching to the package, read carefully. The default settings in Miva Merchant w

For years I've been asked how we keep track of our sales, our ad campaigns, number of software downloads, and other vital e-commerce statistics. After all, generating and tracking traffic to your Web site is important, but what really matters is how many sales that traffic produces and where it is coming from. With more and more businesses struggling to make a profit lately, knowing

Despite the fact that this article might cause more controversy than any I have previously written, I feel that this subject needs to be addressed. Before implementing any new marketing strategy, you should ask yourself "Is this the right thing to do?" Although this sounds simple, when dollar signs start dancing around in your head, it becomes easier to look the other way.

According to comScore last month, local search queries now consist of up to 7 percent of all searches within the United States. In addition, in a single month, nearly 36 million Internet users conducted 200 million searches that included keywords designed to localize a query. This number is only going to increase as the search engines add more features to encourage localized searchin

Want more? Get updates from PageTraffic, know about latest happenings, SEO news, digital marketing updates.