What is Magento SEO?
Magento SEO refers to the process of optimizing a Magento-based site for search engines. The process is a little different because the platform itself is coded a little differently than many other eCommerce platforms, and many of the most effective SEO tactics for Magento involve on-site optimization and delving into the basic code.
Magento is one of the challenging eCommerce platforms to optimize effectively for search engine optimization. It is not “out of the box” quite as SEO-friendly as its main competitor, Shopify, but that does not mean you cannot successfully execute a Magento SEO campaign that will help your e-commerce website gain enhanced visibility in search engines.
Why is Magento SEO important?
If you’re familiar with Magento but not search engine optimization, this section is for you. The focus of SEO is simple - improve your online visibility to search engines and users, resulting in increased revenue and business growth.
Magento search engine optimization is very important if you want your eCommerce store to be easily discovered by search engines and visible to your target audience in order to make more sales. Without implementing an SEO strategy crafted by a team of Magento SEO experts, your website may be left floundering.
We are a well-known Magento SEO company that can provide you with a bespoke search engine optimization strategy to get your Magento site to the first page. We have designed our Magento SEO services to result in the highest number of conversions.
Is duplicate content a common Magento SEO issue?
The unfortunate fact is that yes, it is, and that can turn into a serious SEO issue rather quickly. Duplication of content for product pages is a common issue faced by Magento websites. Duplicating content is a big enemy of SEO. When there are multiple URLs that have the same content, the search engine doesn’t know which page to rank on the SERPs. As a result, it will hurt your Magento site’s ranking badly and significantly.
Here, at PageTraffic, we have audited thousands of Magento websites, and almost 90% of them had issues with duplicate content. PageTraffic is the Magento SEO agency that businesses know they can trust; we specialize in fixing this problem and ensuring that your website has unique content.
Is optimizing Magento URLs important?
When it comes to your eCommerce website, it only takes a second for visitors to form their first impressions about your site. Your Magento store’s URL is the first thing that Google and customers will see. No one wants to see a URL full of nonsensical letters and numbers.
URLs provide signals and information that will help search engines understand the content of a page, its content, and its target. According to our search engine optimization experts, a high-quality URL is certainly one of the most important ranking factors. It will give both your customers and the search engines a clear view of what the page is about.
Are product images important for rankings?
One of our top Magento SEO tips is to never forget to optimize your product images. This will provide you with better search engine rankings. We ensure that all the images have proper alt-tags that describe your product images, as search engines cannot read images, so it is necessary to add proper alt-text.
A few important things that we consider while creating alt-texts for product images are: we always use a proper description and never try to stuff your keywords in alt-text; we give your images informative file names; and all the alt-tags are clear, short, and to the point.
How to speed up your Magento site?
One of the top organic search ranking factors is that a fast page-loading speed can influence your Magento site’s search engine rankings significantly. The users will love to access your site if it loads quickly, and search engines will certainly reward you for it. There are various ways to increase the page speed of your Magento site.
Here are a few tips from us - enable all caching features (System >> Cache Management) and Flush Magento cache; Enable Flat Categories and Products (Stores >> Catalog >> Catalog >> Scroll down to Use Flat Catalog Category and Use Flat Catalog Product >> Set Yes >> Save Config); and Merge your JavaScript and CSS files to reduce the load time and increase the page speed (Stores >> Configuration >> Advanced >> Developer >> on the right side).