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SOME FREQUENTLY ASKED QUESTIONS FOR Finance & Insurance SEO

Top identified questions our Finance & Insurance clients are asking us about SEO.

SEO is the key to any digital marketing strategy. It helps build stable, lasting organic traffic for your company, while PPC advertising has some drawbacks--at least in specific financial sectors! For example, the average cost-per-click for the search term "financial planning" is $20.00, with a CTR of only 7%. As you can see, pay-per-click advertising is expensive, and most traffic still doesn't click on paid ads. But having a position in organic search results for SEO helps build your company's SERPs, which reduces costs along with it!

Search engine optimization is a vital part of marketing and growth strategy for B2B and B2C brands operating in finance. It helps you reach more potential customers with organic searches.

The benefits don't stop there: increased traffic from organically-driven visitors means better-qualified leads, higher conversion rates, and increased user engagement.

The more traffic we get, the better! When you have over 50K visitors per month on your website and see an increase in organic search engine rankings; it's amazing what a difference that can make. Beyond this not only does every penny spent equals more ROI but also cuts down expenses related to outsource PPC campaigns too!


More and more people are using search engines when looking for financial services. Thus, it becomes vital for all financial services providers to leverage the power of internet to reach out to potential customers who are already looking for your services.

Yes, backlinking is absoultely essential when it comes to boosting the organic traffic. A strong backlink profile that consists of relevant and authoritative links is a sure shot way of ranking in top of the search results.

Your website is in great hands. You'll have an on-page SEO specialist, an off-page specialist and a professional writer along with the Project Manager. The Project Manager will keep you updated every step along the way through our proprietary project management system.

At PageTraffic, we have dedicated a team of SEO experts specialize in finance industry. This expertise has been built with 20 years of experience in the field of SEO, and having helped Financial websites across the globe rank in top of the search engines.

Our website audit is a comprehensive report on your website's usability, mobile friendliness, load speed and other factors, along with vital on-page factors like unique content, page title and meta descriptions. It also provides insights into how well-suited keywords are to target compared with competitors' sites regarding their content strategy and information such as traffic levels.

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