Keyword research is a crucial part of SEO for B2C companies. B2C customers are usually looking for specific products, as opposed to broad keywords such as “shoes” or “iOS apps.” For B2C companies, you’ll want to look for more specific keywords that are likely to lead to specific products.
The first step to keyword research is to look at your competitor’s keywords with Google Keyword Planner. From there, you’ll want to think about what your customers are saying and thinking. For example, are your customers asking for specific products, like a particular type of bed sheets? Are they asking for help deciding between two similar products? Are they looking for reviews of certain products? As you continue to research your keywords, don’t forget to look at how competitors are using their keywords. Are you using your keywords in the same way, or are you using them differently?