Local search engine optimization is the process of making your business or company visible for location-based searches. Businesses with physical locations that serve their communities face-to-face can increase their search visibility using local SEO. These may include a departmental store, a salon, or a florist shop. Also, local SEO brings the service-based local businesses serving in a particular geographic area like a doctor, dentist, plumber, electrician, lawyer or home cleaning company, to the kind notice of the local audience. From claiming your business listing to building citations, managing local social media engagement and online reviews, local SEO takes charge of shifting the entire focus of your local searchers towards your business.