SEO

The past few months have been tough for most businesses on a global scale because of the COVID-19 pandemic. Most businesses reacted by scaling down on their digital marketing efforts in a bid to break even as sales were generally going down. Economies are now slowly recovering, and it i

SEO has grown so much that ranking on the first page of search engine results pages (SERPs) is no longer enough. Google is constantly working to ensure that web searchers find the most relevant information they need without even visiting websites. Today’s SERPs are rich. With attri

At the height of the pandemic, Google released an update that many webmasters may have found poorly timed. The May 2020 core update is being defined by many as the biggest update of the year and so far, several websites have fallen victim to this update.

No doubt, Novel Coronavirus or Covid-19 has impacted most industries. People all over the globe have seen its adverse effect on businesses and jobs. The good news from an SEO perspective is that we can take a deep breath

When pandemics hit, life takes priority over everything else. This means businesses will take a hit and sometimes the predictions of economic collapse may leave a lot of people convinced that there is not much else they can do. But take heart, it will come to an end and in the meantime, wh

It is no secret that Google is intent on making search results as accurate as possible, the recent announcement of “the most important update in 5 years” is a testament to that intention. The BERT update is an attempt at teaching machines human language. Google says they are aiming at

Google does not usually provide details about the updates before they officially announce it. But this time, the June 2019 Core Update was pre-announced by Danny Sullivan on Twitter and went live on June 3. It took Google about

Visuals speak louder than the words! Just because the human mind processes things in images, visuals have become the most effective way to communicate. Even though many of your readers may embrace the words that you share, visual element in your content will most likely stick with thos

About the Update On the 12th of March 2019, Google rolled out a core update to its algorithm. It was announced by Google on the 13th. Google regula

You cannot deny it. There is a sea of SEO tools that a company can use to further improve their search engine rankings by properly optimizing their websites. We have listed down the 15 tools that are very crucial for any SEO efforts in the form of an infographic along with links to eac