SEO

The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disa

If you are a digital marketer or a blogger, keeping in the loop of latest trends is very essential. When you know what content marketing predictions have for you in the coming time, you can use it to gain more reach, and drive more traffic back to your blog. Almost full 2015 and 201

The news became official recently! Google announced its new mobile-friendly algorithm to be launched on April 21st. Google intends to reward mobile-friendly websites wi

A solid content marketing plan is going to be the key for any successful SEO campaign in 2015.

Not long after Yelp accused Google of manipulating its search results to favor it’s own content over that of the latter, the search engine giant updated the local search algorithm to fix the problem. Since the fire spread in the forest, there have been speculations about why does the

Google Search, Google Maps, Google+ and one unified interface to bind them all. The launch of

Doubts on search results and ranking flux early in May? Cleared. The roll out of Panda 4.0 update? Confirmed. The list of the biggest losers and winners? Seen. So, what’s next? Well, it’s time to take steps to recover from the Panda 4.0 penalty, and create content that is Panda friendl

As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. 2013 was one of the most eventful years in the history of search marketing, with Google releasing a volley of updates making traditional SEOs run for cover. As SEO (search engine opt

Q: If I add a top navigation with mega menu of all the pages of the website (html as well as indexable by Google), will this defuse the link juice? A: As far as I believe, Google either ignores or deprecates any CMS or Javascript based content. Pull dow

The recently released Penguin 2.1 update by Google has taken the SEO community by surprise. Matt Cutts said Penguin 2.1 would affect >1% of searches, webmasters have however seen a significant impact of the update.