Podcast With Eldar Cohen

7-Figure Agency Blueprint: Local SEO Secrets Revealed with Eldar Cohen

Show Notes

Unlock the secrets to building a 7-figure agency with local SEO! In this episode of the Agency Insider podcast, host Navneet Kaushal sits down with Eldar Cohen, the driving force behind Local Whiz and Local Dominator. Discover how Eldar built multiple seven-figure ventures by mastering local SEO and developing innovative strategies like Rank and Rent.

Learn how Eldar started his entrepreneurial journey in high school, transitioned through various industries, and eventually found his niche in digital marketing. He shares invaluable insights on:

• The power of mentorship and continuous learning
• Strategies for improving Google Maps visibility
• Advanced SEO techniques for local businesses
• Pricing strategies for high-ticket clients
• Scaling an agency efficiently
• The impact of NLP on business communication and leadership

Whether you're just starting your agency or looking to take it to the next level, this episode is packed with actionable advice and inspiration. Eldar's journey from selling websites for computer parts to building a multi-million dollar empire will motivate you to push through challenges and achieve your goals.

Don't miss out on these local SEO secrets that could transform your business. Subscribe to the Agency Insider podcast for more expert insights and strategies to grow your digital marketing agency.

Ready to implement these strategies and scale your agency? Connect with Eldar Cohen on Facebook or check out Local Dominator to take your local SEO game to new heights!

Chapters:

00:00 - Intro

01:15 - Early Entrepreneurship Days

07:45 - Challenges of Starting a Business

09:29 - What is Local Domination

11:20 - Importance of Mentorship

15:51 - Rank and Rent Strategies

21:55 - Importance of Local SEO

22:04 - Improve Visibility on Google Maps

24:22 - On-Page SEO Techniques

25:53 - Measuring Local SEO Campaign Success

27:13 - Understanding Google’s Algorithm

29:44 - Keyword Research for Local Businesses

30:41 - Content Marketing for Local SEO

33:04 - Voice Search Optimization

34:41 - Generative Search Engines Overview

38:03 - Business of SEO Insights

41:48 - Increasing Your Prices

42:19 - Handling Price Objections

44:56 - Measuring SEO ROI Effectively

47:02 - Processes to Scale an Agency

49:35 - Hiring the Right People

51:37 - NLP Applications in Business

56:40 - What is NLP and Entrepreneurial Benefits

56:58 - Major Challenges in Your Journey

1:00:44 - Best Piece of Advice Received

1:02:04 - Rapid Fire Questions

1:03:20 - Final Advice & Where to Find El

1:04:31 - Outro

Transcript

Intro

0:00 - hello everyone and welcome back to the agency Insider podcast I'm your host navnit kosel and today we are diving

0:08 - deep into the world of digital marketing and Entrepreneurship when with one of the best in the local SE business he's

0:14 - driving force behind local with and local Dominator Elder Co Elder has built

0:20 - multiple seven fig Ventures mastering the art of local SEO and developed Innovative strategies like Rank and red

0:27 - we are excited to have him on the show [Applause]

0:36 - [Music] [Applause] [Music] welcome to the agency Insider podcast

0:43 - thank you n thank you so much for having me thank you for the introduction I'm I'm super excited to be here and kind of

0:49 - looking forward for this uh conversation we talked a little bit when we uh met each other in the states so I'm excited

0:56 - right right right right that's awesome and Elder of course I've been following your work closely as well and and I know

1:01 - our listeners will gain a lot from your insights today so let's get started awesome yeah just kind of like my story

1:08 - like what happened all those years um I'm I'm gonna ask so yes so that's what

Early Entrepreneurship Days

1:15 I was about to ask like if you can kick off by exploring your early entrepreneurship day and I noted you

1:22 started quite young developing websites and making sales in high school is that correct yeah yeah well even I was like

1:30 the first year of high school or something I was well so when I was in high school and in before that I was

1:37 always doing like websites and stuff like that as a kid back then it was basic HTML barely had computers right

1:44 but I was lucky enough to be at a school that had computers and then when I got to high school I was this I was cool but

1:51 I was that dorky kid at school you know I was like loving computers and stuff and my first transaction the first uh

2:00 sale I ever made I sold a website for a computer company that was selling hardware and exchange for $100 in 32 Ram

2:09 uh memory card wow I remember I was so happy I was so happy like as a kid you

2:15 know I went back home I was like Dad look I got this and that you know they gave me a great opportunity that was a

2:20 big deal at that time it was it wasn't it was really cool and then you know

2:25 always comes in between of whatever it is you're trying to do um I thought that I'll take it to the next step and you

2:31 know I was trying to be a little hacker I was trying to hack stuff and never really expanded on that and then I kind

2:38 of drafted to the military and I was doing that for a while and I got back to I got to the states and I kind of left

2:45 it years and everything sparked again

2:50 when my buddy was asking was like heyar can you help me to get some leads for my locksmith business and I was like you

2:57 know I know how to build websites like things change but I I can learn quickly

3:03 right because you have the basics I was like let me see what I can do I made the

3:08 worst looking websites probably on the planet but I did a Google ads campaign and back then it was uh

3:16 20 2014 maybe something like that and we did a campaign like

3:22 literally the next day the phone start to ring and I'm like whoa that's pretty cool you know like that's pretty nice

3:28 and the guy didn't even know what to do with the leads long story short um yeah it was like he was just trying like the

3:35 works right long story short moving forward a couple of a year maybe or so

3:40 he kind of got me introduced to another person that was doing garage door and he wanted the same thing so I was like you

3:47 know what I done it for this I can probably do the same thing you know it was basic it was wild west back then and

3:53 I created a campaign for them and did a website and the exchange was get any

3:58 money I was like you know what I want you to teach me how to become a garage door technician now the funny thing is

4:06 like I you know do a little computer stuff but then I want to learn to become a garage R technician like what's what's

4:12 going on but I love working with my hands I love labor like it's crazy but I

4:17 love labor like just give me something to fix and I'll like fix it and build it and yeah so re shorted I did that

4:24 transaction with him and then about a month after I was trained on how to do garage doors so I started to do my own

4:31 marketing because that's kind of what you do right like and long story short from there to there in pretty short

4:36 period of time I had a very serious business in Phoenix and I was just selling leads I was doing some of the

4:43 leads myself and I started to do I started selling LS in Florida and then in Chicago and then like all of that

4:49 stuff and then like one day like somebody kind of was looking at what I do like hey can you do the same thing

4:55 for me I was like yeah sure I can do the same thing for you and he was my first client then kind of moving forward now I had

5:02 that one client and then I was selling leads in Phoenix in Florida in Chicago

5:08 and then I was doing my own like running my own leads on the weekend long story short on that I one weekend I went into

5:16 this guy's house he was about my age freaking filthy reach mansion and I was

5:22 like working on his garage sweating all grease and he was like oh your website looks really nice who is doing your

5:28 website imagine I'm on an 8 foot letter like holding like heavy stuff and he's

5:34 like asking about the webs and I was like it was me it was me like and the guy was like what like get off get off

5:41 like come here I want to talk to you I was like dude I'm working like I'm trying to like get out of here you know

5:47 long story short he gets me on his kchen counter in his mention and he's like look you're a waste I was like what do

5:53 you mean I'm a waste it's like you have to stop doing this labor work and actually sell those services to others

6:01 like you can help people grow their business so that day I was like whoa

6:07 like he have a point so this was the day that I started to take it more seriously

6:13 and I was getting more clients and more clients and there I was around like

6:18 after that phase I got to like 10 or 15 clients is and I was flying with that

6:23 for about a year and then Co hits right so when Co hit I was like okay

6:30 I want to take my business to the next level everybody's suffering everybody's drying out that's the time like I don't

6:38 know why but I had common sense that at Co I need to start working like extra

6:44 hard and I took the first six months just chilling and then I founded local whz it was right around 2019 2020

6:52 something like that and I decided to take my agency seriously I went from

6:57 about 15 clients to 0 clients in about a year and some change let me share with

7:02 you these are not 200 like $200 $300 clients I'm talking about bare minimum was1 1845 so almost two grand so we we

7:10 scaled up we superbed 100K a month and then we went to more and at some point it was way too much I was like whoa I I

7:17 want to bring it down so that's kind of that and then I was doing some stuff with Michael Michael Ray and we created

7:24 local Dominator for oursel because we were frustrated with other tools and that's kind of how I'm here today it's

7:30 everything in seven minutes yes it is so so uh I mean you you answered lots of my

7:37 questions which were supposed to honestly but but yeah all good so now

7:43 I'll skip ahead and ask you some question so I mean as a founder of local Dominator what were some of the biggest

Challenges of Starting a Business

7:50 challenges you faced when starting this business and how did you

7:56 overcome so the challenges in software was that I didn't understand

8:03 the amount of work that is going to be around it once we took it seriously the

8:09 amount of work and the financial investment was kind of like really insane as an entrepreneur one of the

8:15 hardest things is that you are getting paid at the rear and you know what I'm talking about

8:22 your marketing ads meta Google whatever they get paided first your employees get

8:29 paid first your bills your utilities you know your

8:36 other software whatever they all get paid first and you as the business owner as the entrepreneur behind it not only

8:43 did you get paid last you also have to wait and you have to invest more money and you have to invest your time so this

8:51 is something that I wasn't prepared I wasn't as prepared to the capital investment and I wasn't prepared for the

8:57 time investment because in my mind oh yeah I'm just going to have one two developers I'm just going to tell them I

9:02 need that and no it doesn't work um so I think this was the biggest

9:09 biggest challenge and of course the other thing was marketing you always have to reinvest invest yourself you

9:15 always have to come up with ways to do things just earlier before this call I kind of

9:22 created some stuff and I was working on the business so I think these were the biggest challenges that I didn't

9:27 expect now of course for the audience uh could you explain what exactly is local

What is Local Domination

9:34 Dominator and uh what is the concept behind it and how does it differ from other SEO tools in the market yeah

9:40 absolutely so local Dominator is the most uh you know it's the most accurate affordable and scalable Google Maps rank

9:47 tracker but today it's not only just a rank tracker I kind of say it's not a rank rank tracker it's local Dominator

9:53 the reason behind it is because we wrapped a lot of tools to help agencies for example was this my mic so for

10:00 example like some of the other tools that we have of course you can manage the Google M business at scale

10:05 everything from One dashboard we have local Wiz app as a part of it so they also get access to Local wiiz app and

10:11 local wiiz app is our proprietary way to create content that Google freaking loves and it will basically help um the

10:20 people that use it to increase their topical Authority and the relevance uh for the industry relance topical and the

10:27 location relevancy in just couple clicks we create like articles that are location based based on the work that

10:34 the user have done the client have done for example if it's a plumber will create like an article how they replace

10:39 a water heater which really gives an advantage when you create that type of content because it's not just another

10:46 blog post there are bunch of other stuff that we have as part of that as the

10:51 training the q&as that we do the ask me anything sessions the community and when

10:57 you look at the overall uh um the overall program it's literally the best

11:02 in the market and the most Superior out there you know whatever if it's the checklist that I share uh the news the

11:09 stuff that I share the weeklys all those things that we do to help the agencies there's just no other program out there

11:16 that is getting near that and I think that's going of like set us apart other than other stuff okay I mean uh looking

Importance of Mentorship

11:23 back uh I mean of course you've been doing your own businesses and running local Dominator what do you what role

11:30 did mentorship or Guidance play in your growth as an entrepreneur I know you told you met a rich guy but besides

11:38 there was there any other mentors or absolutely absolutely so first I think

11:44 and believe we can learn from every person that we meet and uh cross path

11:51 with us whatever if it's somebody on a bus on a plane on a restaurant whatever

11:56 if it's an entrepreneur or waitress like we can learn from everybody and I

12:02 believe in mentorships I have two types of mentorships that I kind of like observe for myself one is books I look

12:09 at those books as sort of a mentorship for the stuff I'm looking to learn and I

12:14 really really try to stay with about one to two books a month and if I know that I didn't cover a book in one month I

12:21 usually just sit and find some time to just sit and kind of get through it because it's really important for my

12:26 growth so it's really really really important the second thing is mentorship

12:33 from people you know and it doesn't have to be somebody that you pay something to it yeah you can hire mentors and I've

12:40 done this in the past but there's other people around you in your network or people that you know that can mentor you

12:46 because they have done something that you are trying to do so asking the right

12:52 questions and communicating and being friendly and really trying to be you

12:58 know not neily help because they don't necessarily need you as a help but trying to be a person that they want you

13:06 around them so they can kind of you know their light will shine on you in a

13:13 way right um so I think this is a big thing right these are the two type of

13:19 mentorships that I'm kind of like having we have those books and then we have other real people that you know Mentor

13:25 me in different ways some are paid some are not different exchanges you know

13:31 I'll share with you something outside of our SEO world and I hope this actually goes to everybody so remember we just

13:37 mentioned mentorship when I was very young when I was doing this garage door I met another person and that person his

13:44 name is Lenny amazing guy we still talk today I know him for like years now and Lenny was just an older guy and he saw

13:51 me working in his garage and uh got start talking long story short little that I know this guy was a real estate

13:59 Tycoon tyon complexes all right but the really

14:07 cool thing and this is why I him like First Sight he was so humble he was

14:13 living in a two-bedroom apartment very small nothing fancy when I was talking

14:19 to it was like yeah I live here for the past 20 years I don't need anything all the stuff I do is for my kids and I was

14:24 like wow like what a person so Lenny become one of my mentors and he helped

14:29 me to inquire my first my first house that I got and he wasn't like that's

14:36 another thing and that's kind of want to want what I want to point out when you do have a mentor a mentor shouldn't tell

14:41 you what to do or you shouldn't ask your Mentor what should I do you should ask your Mentor what are the things that I

14:48 need to understand and learn so I can take an educated decision so I was when

14:54 I was talking to Lenny and this can reflect to SEO as well when I was talking to L I didn't ask him should I

15:00 buy this house or should I not I asked him what are the questions that I need

15:05 to ask to know if this is a good investment for me and he was breaking

15:11 down all of the question that he would ask and then at the end I would have an answer that I can make a decision on so

15:18 same thing if we have a mentor with our industry building

15:23 websites SEO been in a scenario where people hired me to Mentor them and sometimes asked me lar what should I do

15:31 I'm not going to tell you what you should do you have to figure this thing on your own based on the answers and

15:36 based on the information that you have so somebody have a mentor like don't try to have the answer from the mentor try

15:43 to have the direction from the mentor that's the biggest thing that's a that's a very good advice

15:50 thank you thank you let's shift gears to dist marketing and uh where made a huge

Rank and Rent Strategies

15:55 Mark particular with local SEO so could you break down the rank can rent strategy for our listeners and how does

16:02 it differ from traditional SE and why do you think it's so effective yeah so I'm

16:07 going to take Rank and rent and I'm going to also add it to another I'll put

16:12 it in a bucket of also selling leads as um as is because to me it's the same thing it's very parallel modules right

16:19 one you just sell the whole thing and the other you break it down and you sell it to me first of all I would love um I

16:27 would love I would like to do a lot more of selling the leads as is per lead versus Rank and rent and I'll explain

16:34 why when you sell the rank and rent you also have pressure that is coming at you

16:40 because sometimes if you sell a website let's say you rent it for $1,000 one month you have one lead right and it's

16:47 bad the other month you can have 20 leads so the person that rents it doesn't have like you know why in the

16:54 same yeah like why in one month that I'm paying the same thing I'm getting lead versus 20 so what I found for me

17:02 that works better is to sell it as the per leads right so if I have 10 leads

17:07 I'll sell it per lead whatever if I want to sell it per income call incoming call whatever it's an SMS inbone lead

17:14 whatever and what I really like about this model is that you are your own boss

17:19 so when I do a traditional SEO Hands-On SEO and I charge let's say you know just

17:25 going to make it even let's say $1,000 a month for SEO then I have a boss in a way right

17:31 because the client is now he have the rights to ask me questions he have the

17:37 rights to demand he have the rights to get reports I have to perform but when it's my own business as a rank and rant

17:44 or Rank and sell the leads I my own business if I woke up in this morning I woke up in morning and I want to push as

17:50 hard as I can on my business I can if I don't I don't and nobody's going to tell me the difference the other really nice

17:56 thing is that uh when you have something that belongs to you

18:04 your assets you are the one that is leading this train right you are the one that is that is hands on the on on top

18:12 and when you're doing traditional SEO your hand goes right here they can fire you you can wake up on Monday morning

18:18 and say you know what you're done I don't like it but when it's your assets

18:24 you don't like my leads bye I know somebody else they will pay double or somebody else they'll pay whatever easy

18:30 because I have the gold I have the freaking gold when you generate the

18:36 leads whatever if you can rent it or sell it per lead this is a model we can talk about but you have the gold and

18:42 that's what I love right right right uh so so what are

18:48 some of the key component this business needs to focus on to succeed with the rank and rent and is there a particular

18:55 nicher industry where this model works best um hold on give me one second let's

19:00 cut this from the video I had to mute so so you guys don't hear my uh it's winter

19:07 so if there is a particular Niche let's talk about this for a second uh my favorite stuff is industries that the

19:14 barrier to entrance is high meaning if you are a handyman the barrier to

19:21 entrance to that business is very easy because you go to Home Depot any hardware store you invest $300 in tools

19:28 and you're in business business so the barrier to entrance for a handyman or a tree cutting sht whatever is pretty much

19:34 zero however if you are hard surgeon I'm just exaggerating the barrier to entrance is 10 years of school maybe 15

19:43 more heavier the bigger this barrier to entrance is the higher the ticket is so

19:51 for example if I have leads for a handyman I can sell those leads for

19:57 maybe 20 50 bucks per lead is but I'm also going to have a hard time to sell

20:03 those leads however on the other side if I have a leads for a plastic surgeon

20:09 that do boob surgeries all day long and his ticket is 15 to 20K per ticket I can

20:16 easily sell him $500 a lead so for me it's a much better industry to be a part

20:24 of because I won those High ticket ones so that's going to answer what is the

20:30 industries that I choose again I'm not going to tell anybody what to choose I'm just going to tell you what to look for

20:35 same thing as the mentoring stuff right look for high tickets a harder to entrance kind of barrier to the business

20:42 and I think the second question was uh what are the key components which uh

20:47 somebody needs to focus while building a rank and rent business nice yeah so the key components is to

20:56 consistently get the work done never stop no matter what no matter where you at one of the things that I see is that

21:03 people sometimes they work on a website they get to do the top top one top two top three whatever is this the end no

21:12 this is the beginning this is the beginning of the second project if you're working on your own business your

21:17 own Rank and rent you should never stop you should never stop the key component to grow that business is to consistently

21:25 work on that business day in Day Out to grow it as much as possible to create

21:32 more leverage and to create more stability right because when we do Rank and rent we can lose assets sometimes

21:40 Google dindex your website Google make a change that's very scary how do we

21:46 resolve this we create more and more assets that's the biggest thing that's

21:52 the key for me okay now of course as we both know local is crucial for small businesses is

Importance of Local SEO

21:59 getting more and more crucial with all the Google updates in organic what are some of the fundamental tips you would

Improve Visibility on Google Maps

22:04 offer to businesses owners who want to improve their visibility on Google Maps and what are the lwh hanging fruits they

22:11 should address first so I think that the biggest thing I also

22:17 see this sometimes in my in my agency is that we let little things to

22:23 fall between the cracks and it's those little things in the optimization that makes the things later on and just

22:31 recently in my agency we had one client and it was kind of struggling so I was

22:36 like let's go back to day one let's just let's imagine that we just on board this client I want to start from scratch like

22:43 literally and then we were like oh wait we missed this we missed that so it was little things I it was little things

22:51 like little stuff that basic on page and basic linking things that we we

22:57 literally done in 3 days and it was really nice to see the improvement from those things so sometimes you have to go

23:03 backwards low hanging fruits is something that you do need to identify or where you can get leads from low

23:10 hanging fruits this one sometimes require a little bit of a research because if it's a really low hanging

23:15 fruit somebody's going to snitch it like if it's that good right so those low

23:21 hanging fruits require a lot of research and then you can truly find them it's not going to be visible it's not going

23:27 to be playing in PL site when we do SEO as a campaign with the objective of generating leads we kind of start from

23:34 from the outskirts and we go in to the hard thing right so if we work with

23:39 plastic surgeon a plumber we're never going to go after plumber or plastic surgeon as a keyword we're g to go for

23:44 long-term keyword we're going to try to find what long-term keyword have traffic

23:50 and what we can do and then we're going to go to the core so you kind of start from long tail you kind of start from

23:56 things that a lot of people are not going after and sometimes you have to think outside of the box when you're

24:02 creating like content and things of that sort to really find something good low hanging fruit again it to me it's gold

24:10 right so it's not going to be waiting for you in a plain sight because it's gold if somebody sees that they're going

24:16 to snitch it so you have to dig and find the true lwh hanging

On-Page SEO Techniques

24:22 fruits okay now how do you approach the balance between the on page SEO off page

24:27 SEO and Technical Su especially for a local business yeah so I believe that

24:33 the on Page in these days is super critical and I think it has significantly more weight as far as

24:40 Google C A matter in fact we have a bunch of sites and Google my business websites uh like listings they don't

24:46 have much backlinks exposure they don't have a lot of them they don't have CTR and all we did was on page technical

24:55 SEO go back to on page and once you profess your technical SEO this alone

25:00 can move the needle really really nice and it's the easiest stuff to do because it's inhouse kind of you don't have to

25:07 Outsource it it's not to get links and sometimes it's hard it's like you can sit and like go

25:13 through a checklist which I have a really nice checklist uh it's all on my Facebook if somebody want to grab it the

25:19 same checklist that we do they have 146 points that we go after and this is very

25:24 nice technical SEO and once you get this done and it's all good you will have improving rankings and you don't have to

25:31 like go and spend a lot of money on links and stuff when we start a campaign usually

25:39 it's 90% on page and Technical SEO only on the second and third month we're

25:45 starting more like link building and looking at off page

25:50 SEO okay okay now when it comes to tracking results how do you measure the

Measuring Local SEO Campaign Success

25:56 success of local ASU campaign are there any specific metrics or kpis which are

26:01 important to you yeah so we just look at the average rank so when we start we set

26:07 up a local Dominator account and we look where they're at and you know if they start at 15 our goal is to get them to

26:14 three and Below that's the biggest thing obviously one of the challenges that we have and I think everybody industry has

26:20 it sometimes the client doesn't really care for their rankings they only care for their phone calls so that's

26:27 something that can be a little tricky uh because sometimes you can do your best work and you can get them to number one

26:34 and still there's not enough calls right so this is where you kind of need to look at what are they ranking for and or

26:41 if it's that time of the year for example if you got somebody to rank on the top and it's Christmas weekend or

26:49 Christmas two weeks of that I'm not expecting them to get a lot of calls like in the construction industry or

26:55 different things right I think this is kind of like one of the challenges uh that we have with that but the metrics

27:01 that we look at is what their where their rankings and how many calls they get that's the two biggest things we're

27:08 looking at okay let's let's go uh a little bit

Understanding Google’s Algorithm

27:14 into advanced SEO techniques now and uh I mean you you of course mentioned the

27:19 importance of uh Google Map ranking which of course local map Dominator is based on so can you elaborate some

27:26 Advanced Techniques for improving business visibility specifically on Google Maps yeah so the biggest and most

27:33 important thing is that you have to understand what Google wants from you now let's kind of talk about this I'm

27:40 going to give you a live example so we were we're working with with this business and we see that for the

27:47 particular keyword we thought that Google will prefer the URL that we have in the

27:55 Google my business right because you add the URL in the Google my business and when we looked at that we were like wait

28:01 hold on hold on that page that is in Google my business is not ranking but another page

28:07 is ranking right so that's kind of a little weird like why is this happen so

28:13 when you look at those things these are the easiest optimizations that you can do because if that per if that um URL

28:21 that Google is already ranking looks good and you only need to do maybe small adjustments to it to make it more of a

28:27 lending page kind of like to convert then you want to take that and you want to swipe the one that you put in the

28:33 beginning so looking at Google is one of the biggest things that uh that play a

28:39 big role when I do SEO I always try to look at Google and look at the ser and kind of understand what are they doing

28:45 what are they favoring and I want to give them what they want instead of trying to go against them in the

28:51 scenario I just explained if I was in an area where I was trying to optimize the

28:57 URL I have and keep trying to force it I would go against the wave I would go against Google instead I just it was

29:04 literally a couple days ago I just swiped it and I gave them what they think is working and you can see it

29:11 right away I mean within a couple days you can see the difference look at Google look at Google

29:18 they tell you what is they that they want right you can see a lot of those things sometimes there is some really

29:25 blackhead stuff that you can't figure out it's not a rule of thumb right it's probably 10 or 50 or 20% of the cases

29:33 but in 80% of the cases you can look at the competitors you can look at your own uh data your own search console you can

29:39 figure out what Google likes and just give it to them and now how do you approach keyword

Keyword Research for Local Businesses

29:47 research for local businesses especially those in competitive markets wow so back in the days we used

29:54 to do everything with Sam rush you go in and you spend an hour you dive in you get all the

30:00 data today we just do everything with chpt we have a really cool prompt uh which I also shared it a long ago you

30:08 just give it a prompt you run it a couple of times kind of like to see and then you just get all the keywords with

30:14 the traffic and everything you don't have to do much I mean we used to spend hours on keyword research today it's a

30:19 matter of 10 minutes wow that's really I know like we

30:26 barely use SCM Rush anymore which we used to rely on very heavily very

30:31 heavily so yeah now we talk about keyword research of course we talk about

30:38 the Advanced Techniques we look what Google is serving now what role does content marketing plays into your s

Content Marketing for Local SEO

30:44 strategy and how do you create content that serves both search engine and

30:49 users nice so for local businesses we do use local Wiz app and you kind of really

30:56 hit it on the nail here local Wiz app what we did with it you create what we call projects those projects are

31:03 location based are location oriented and like a niche oriented

31:10 right moving forward right like the way you do it today if you don't use it let's say you working with a plumber

31:16 whatever so you'll go and you'll create a blog post about a water heater replacement right that's what you're

31:23 going to do however there are nearly probably I don't know million of those blog post about Water Heater replacement

31:29 why would Google on Earth would favor your blog post because you made it

31:36 longer or detail but why would Google change everything and think oh wow this

31:41 post needs to rank really well they're not that's why it's very hard to create

31:46 content that actually move the needle and make something because especially now with the AI there's just so much of

31:52 it so right with the projects that we create imagine that now we took a title

31:59 that is before and after water heated replacement in Phoenix Arizona by so and

32:05 so and so and so uh and we can even specify the brand name of that water heater what you what you do now you

32:13 create something very very specific and in this title you're doing two things

32:19 you're letting Google know that you are relevant for this uh industry and for these keywords and the thing that you're

32:26 relevant for the location and the content that you create is based on the

32:31 the the keyword and based on the location it's all tied together I I got to show to you and it just works like

32:38 freaking magic so when you create content when people create content don't

32:43 create content just for the sake of creating content how can this benefit my

32:49 client how can this benefit my business right and how can Google understand that I'm

32:54 Different okay right like that I'm different and creating this style of of post and and projects makes it

33:02 different okay now can you share some insights on how voice search is

Voice Search Optimization

33:07 impacting local Su and how businesses can optimize it for voice right voice to

33:15 be honest I'm not as experienced with voice I never really got into it because I'm not getting as a consumer I'm not

33:22 really getting influenced by voice so I'm not there yet and I'm not really

33:30 sure how would it affect us in the long run because about a year ago I really

33:35 thought it's going to be the next big thing like everybody was ah you have to optimize for Amazon you have to optimize

33:40 for Siri I don't think it's at least today it's not something

33:47 we should worry about because I don't think it has much value like volume of calls and like when it comes for local

33:53 businesses when I search for a local business I usually want to see few options so I kind of like that's why I

34:00 didn't really invest much in voice what do you think I actually want to ask you what do you think about voice I think the voice search was too much hybrid you

34:08 said but I think it went off but I believe it might come back but not to

34:13 Amazon or not to Siri but more to chat GPT so I believe that's where in a in a

34:20 year because now we are talking more to chat gbt with our iPhones with AI and everything so I think the voice search

34:27 might be go influential how to optimize yourself when you are people are asking things to

34:32 chat GPT but I still don't think it's not something may we gonna replace typing and gonna start asking yeah same

34:40 thing you know so let me ask you this because one of the things that we will

Generative Search Engines Overview

34:46 have to deal with very soon is generate generative search engines right so we're

34:51 going to have a search engine from chat GPT it's coming we know so

34:58 how do you get ready to handle with this when it's actually going to be

35:04 something with enough weight in the marketplace where people are going to start hey you know hey chpt find me a

35:10 plumber give me a list of 10 plumbers how how are you getting to that so so what we we did some interesting

35:17 experiments with that whether which we haven't shared with the audience but it's still testing because we do a lot

35:23 of testing of course SE is more about testing as well so what we found is if if something if you have a list if your

35:30 site is listed on various resource sources just like it's kind of a parasite SE to look at that way when

35:37 your when your content is listed on five different websites talking about top 10 plumbers in Chicago or top 10 plumbers

35:44 in the Phoenix and then you start listing and then those things will factor in so I think that's what we are

35:51 trying to see yeah no I'm with you I believe not believe I know for fact

35:56 because I actually last week I did a few checks on that and I was asking chpt for

36:02 a couple things and the answer that I got back was the answer that we pushed

36:08 to technically we tried to push this to Google to rank in Google but chat

36:13 grabbed that information and that was the information that we got back so what I know is that if we create content

36:21 essentially CHP goes and scrape everything and it's very similar to Google but I don't know yet is how they

36:29 differentiate between you know one and two that's what I don't know yet I know

36:35 how to feed the um to if we feed it with bunch of information how does it know

36:42 which more relevant to me at that particular time need more testing on that we are also I think with the I mean

36:48 over a period of time we've we would eventually figure it out is just if you

36:54 think that that's how which site rank number one which number two number three in Google is kind of thing we are stuck

37:01 I me finding a solution so of course I think the solution is right around the corner the way it becomes more people

37:08 the usage increases I think we would find the answers to those as well yeah I agree know another thing is going to be

37:15 quite interesting is that they say today Google is about 65% of the searches H which is quite interesting

37:22 because there used to be a lot more but what's going to be quite interesting is maybe two three five years from now to

37:29 see if they're going to lose more market share for all of those AI uh searches

37:34 right maybe they'll be at 40% maybe they'll be a 30 it's going to be quite interesting to see the next several years but I think our work is going to

37:41 remain very similar very similar as an agency right I think the agencies which

37:46 will be able to crack this the pricing would go a little high so all I see is that in a future you and me charging

37:53 yeah we always have to increase our prices always always there freaking inflation we have to increase the prices

37:59 it is what it is food cost more so it when it talks to pricing let's let's talk about the business of SEO now and

Business of SEO Insights

38:06 uh how do you approach pricing your services especially for high ticket clients besides always increasing the

38:13 pricing so how do we increase the price right now how do you how do you uh

38:18 approach pricing I mean for a high ticket clients how do you approach pricing okay the way I like to do it the

38:27 way it's been working really freaking amazing for me is to be very very

38:33 transparent with my pricing so the hardest thing that agency can do TOS is

38:39 to have custom pricing meaning I come to you and I say hey of I want to do SEO

38:45 and you say oh all right you have a website you have that you have that you have that that let me get back to with your price it's not scalable right the

38:53 reason it's not scalable is because you have to invent the wheel in a way every time but if I come to you and I say I

39:00 want this and this and this and you say great here is five options whatever

39:05 whatever you want it makes your life as the agency and my life as the client way

39:11 easier because now all I have to do is to pick up something I want from the shelf and put it in my pocket very

39:18 simple so for the last several years the one thing that I've been telling a lot of agencies is make sure you have set

39:24 pricing now the way you should price the services is you need to be somewhere between 3 to 7x on your cost really

39:33 depends on the level right sometimes you're going to have a little less margin usually you'll have less margin

39:38 in the first six months of the campaign and you're can to have more margin towards the end of it because now you

39:45 got the rank now you can do less work right so the way I approach prices is I

39:51 like to have a really nice price list I want to have somebody that is easier for the user to engage with

39:57 and I don't want them to think a lot I want to make it easier for them to be able to click and buy these are the

40:04 things that makes it very easy for me okay that makes sense we in fact we

40:10 also have a pricing model very similar to what you spoke about and once we put those pricing our sales actually

40:16 skyrocketed so right right so more about packaging it as an Su plan help that

40:22 sell better you have we we have to productize the services and let's think

40:28 about something like this let's say that our our agency is equivalent for I'm

40:33 just thr to Apple right if you want to buy something from Apple how do you do

40:39 that as a consumer you go to the website look at what you want and you get a price if the process was different you

40:48 had to go to their website submit a request to buy an iPhone they will come back to you with a

40:54 price how long would it take you to decide if you want to buy it or not it

40:59 makes the makes the act of purchasing from you very very hard so when you have

41:05 custom pricing it's not scalable people say some people said in the past that

41:11 you cannot sell High tickets without custom well we have $5,000 packages I

41:17 had people purchased that without even speaking with me so how is that right give it to them productize the services

41:25 that you have make sure you wrap it up with a really nice website what everything looks legit everything needs

41:30 to look sharp and I call this the wow effect when somebody lands on my website

41:37 they have to have the wow effect kick in the wow effect means that if they get

41:43 you muted yourself that is really weird I didn't touch anything I'll I'll repeat that so yeah what the one thing that I'm

Increasing Your Prices

41:50 looking for is to have the wow effect and the wow effect means that if a client lands on my website if they

41:56 didn't say wow this is freaking amazing then I'm not going to work with my site

42:01 meaning I have to improve my website to a point where the person that lends it say Wow I want to work with these guys

42:10 then you have the pricing and all that stuff that makes everything a lot easier get that okay the wow effect is

42:17 important right absolutely now what strategies uh do you use to handle price

Handling Price Objections

42:23 objections when selling marketing services so we have to understand one is a price objective price objective is

42:30 what it's lack of assurance and lack of credibility and lack of understanding in

42:37 what is it that you're trying to sell so if we talk and you come to me and I say

42:43 uh it's gonna be $2,000 and you say who El Dar that's way too much what is the

42:48 problem here that you as the person says too much don't understand the value and

42:55 you don't have the Assurance to do business with me so what I do I go back

43:00 I go back to the first start I rewind the whole conversation and I'm going to

43:06 reinforce the value and the assurance that you as the client or as the

43:11 prospect have with me I'm not going to try to go at it I go back to uh Ground

43:18 Zero to reinforce the stuff that I have that I was trying to do and maybe I didn't do it well enough it's never a

43:25 problem of price let's kind of like you know push push on that for a second it's

43:31 never an issue of price it's always an issue of value the price is over is on the floor all we have to do is like not

43:37 the price the the money is on the floor all we have to do is pick it up and in order to pick it up you just have to

43:43 increase the amount of value that you give to the prospect or your client and the more value the bigger bag you get to

43:51 collect that money from the floor that's kind of the way I see it okay and you know let's let's let's

43:58 take another moment on that most people right and I see it a lot they hear wa it's too expensive but they do they try

44:04 like well it's not expensive right they say it's not expensive it's this it's this basically what they

44:11 do they they add Force against Force

44:16 when somebody comes at you with a rejection and they're they're giving Force at you saying well I don't want it

44:22 it's too much when you give Force back now you have Sparks and it's just not going to

44:27 connect and the way I like to do that is kind of like you kind of have the iido approach if somebody gives me that Force

44:34 I want to take that force and I want to go with it and I want to create like a nice Circle and that's kind of like

44:39 where I go back to reinforce my Assurance and reinforce the value so

44:44 never go at your client that's all that's interesting sake so instead of disagreeing to the client try to get

44:51 towards their point of view and then get your points now now how do you measure and

Measuring SEO ROI Effectively

44:57 communicate Ro to Roi to your clients especially for long-term Su strategies sorry I missed the first part how do I

45:03 do what how do you measure and communicate Roi to your clients especially for long-term suo strategies

45:11 how do we communicate said commit and how do you measure and communicate so

45:16 measure we um we always have we always archive all the stuff that we do so

45:22 every month we archive where we add the campaign so the measurements is the Matrix that I have like the their

45:28 average score the amount of calls all of those things these are the things that we measure they don't care how many back

45:33 links they have this is more internally for us the communication we like communication over text so we do a

45:40 WhatsApp or we do SMS not much emails but it's more WhatsApp and SMS we do

45:45 have some that are email we try to eliminate as much as we can to be on a

45:51 phone call or a meeting with our clients we don't like meetings we don't like phone calls I like things in writing and

45:57 I like things that I can go back to because then there's no scenario well you said I said here this is what we

46:04 said this is T here is the screenshot here is that here is that the other component of that the other aspect of

46:09 that is that meetings are very time consuming very very time consuming when

46:15 you don't have meetings you reduce a lot of time so when you scale your agency

46:20 imagine you have 100 clients and now you have to do two meetings a month or one meeting a month let's say just one meeting a month one meeting a mon month

46:27 is equivalent with the extra time that those meetings takes to about 200 working

46:34 hours it's insane so technically as the agency you literally have one payroll

46:40 just for meetings so I don't like meetings that's kind of like we do looms we do quick very looms but I really

46:47 trying to like bring down the amount of communication and if they communicate a lot with us there means two things one

46:54 we didn't do our job well two we did it very well and they want more of it okay

47:00 now uh let's talk a little bit about business operation and scaling up uh you know scaling of course scaling a

Processes to Scale an Agency

47:06 business isn't just about getting clients it's it's about streamlining operations also so what are some

47:12 processes that you implemented early on that help you uh efficiently scale your

47:18 agency the first thing I can think of is the team meetings team meetings is one of the biggest thing and I think that

47:24 not think I know that for fact that a lot of people are neglecting meetings meetings team meetings are crucial to

47:33 Growing your organization Community your organization your business It lines up

47:39 everybody now you don't want to do over you don't want to Overkill the meetings

47:45 and have a meeting every day it's way too much one weekly meeting for the whole team uh that we try to do it at 40

47:52 minutes and I'm very so I'm very how would I put it very strict with with those things like

47:59 I want to go into a meeting I want to get all the information and get the hell out of that meeting I don't want to be in a two hours meeting like give me the

48:05 okay what challenges do we have what let's fix this let's talk about this moving on nobody have time to see in two

48:11 hours meeting I've seen teams do that it's you're killing your team and you're killing your cost because you're paying

48:17 them so you're it's kind of hitting you from both hands so the biggest thing is to make sure you have Team meetings now

48:24 you're probably going to ask me but L it's just just me and my one VA or my

48:30 one employee why would I need to have meetings I already talk to this person every day it doesn't matter it doesn't

48:38 matter when you have a set meeting in your calendar and you treat your business like it's a million dooll

48:45 business it's going to get to that level but when you treat your business like it's a whatever H I don't I don't

48:53 have energy to do meetings or whatnot you're literally shooting yourself in the foot so treat the

48:59 business like like you want to be there like where you want to be and then you plug more people into it more people

49:06 like large meetings don't if somebody's watching this and you have like 30 employees or 30 don't it's don't have 30

49:13 people in one meeting you want to chop it down to like your departments so like we have a design departments we have

49:19 that and you have a head of each department and then like the meetings that I go to for example I only meet

49:24 with the like the team leaders and then they have another another meeting you know

49:30 right okay like okay and uh how do you approach

Hiring the Right People

49:37 hiring and team building in your agency and what qualities do you look in a new

49:43 hires great question so hiring is definitely a challenge and we have to

49:49 look at hiring like we look at dating in a way you're not gonna date everybody

49:54 you're not gonna have a commitment right so same thing when you want to hire

49:59 somebody first I like to get them through to jump through a few Loops so

50:05 for example I can give you one Loop one Loop can be that I can ask them for a

50:10 quick video about thems just something or I can give them a task to do as part of their interview

50:18 and I like to chop down my candidates based on that and see who is doing what

50:24 and how they are acting as part of those things that we give them and when I do hire I'm very very very precise on the

50:33 things that I look at for example if I have um a meeting job interview and the

50:40 person was late in 30 seconds that's done it's done I'm not even going to

50:46 proceed 30 seconds I expect them to be there five minutes ahead of the meeting

50:53 and if they're not there five minutes ahead I know for fact that later down

50:58 the road this will be the person that will be 10 minutes late for the weekly meeting or to deliver the client reports

51:05 because the timeline that they have in their mind is not straight so there are

51:10 a bunch of things that I've created over the years that are helping me to identify quality you know candidates for

51:17 the business and these are one of those see what else we

51:23 have yeah like a lot of times I like to ask also like bunch of questions and I want to see how they answer it and

51:30 that's kind of like another another thing that I use okay now um aside from business I

NLP Applications in Business

51:38 think you are an certified NLP coach as well is that correct okay so so how has

51:44 NLP impacted your approach to business communication and Leadership wow so I I

51:50 think that everybody should learn you know NLP whatever if you get certificate or not that's just for you but NLP is

51:57 one of those biggest things that is a part of our life because it's everywhere

52:02 especially when you deal with sales NLP is great for sales and a lot of the things that I use today are from the NLP

52:09 now there are other things that give you Logic for your life and your business and let let's talk about something

52:14 there's there's a saying in NLP um and we'll talk about this people

52:19 do the best they can with the resources they have people do the best they they

52:26 can with the resources they have now n let's talk about this for a second what does that mean what does that mean is

52:33 that true or is that not true let's look at our agencies right let's say we uh we hire a

52:39 new person and that person deliver some work now we look at this work that the person

52:46 at the new hire delivered and we say this is not good for some reason it's

52:52 missing that and that and that and that now when you look at that saying people do the best they can with the resources

52:58 they have how are you as the agency owner as the the the boss of it going to

53:05 look at that person when you have that sentence in your head now you're going to say well you know what before I'm

53:12 going to tell you what what would you say now I would just because you mentioned that I would think that have

53:17 given him the best resources which he should have so it looks like does he has the ability to use that resources

53:23 because it's not just giving that res it's not just is giving me the car do I know how to drive a car and do have I

53:29 given you a sop or a manual in this case where I know how to so I think those things matter exactly it matters and

53:36 it's crazy however if we don't think about the saying what do we think they

53:42 did a bad job they're not good right something like that but it's not necessarily true maybe they don't have

53:48 the resources to deliver that quality work we're looking for because we as the

53:53 agency bosses or the leaders didn't provide them with the tools and resources to complete their part better

54:01 so for example if you or if I it doesn't matter if a person give somebody to do backlink research and then they say

54:10 go and do backlink research but they don't give them any resource they don't give them access to AHF to SCM rush to

54:17 whatever tool then they don't have enough resources to deliver quality work

54:23 NLP have a lot of those things and different things that explain remember

54:29 minute ago I was talking about the timeline about a person that is late there's a reason in thep there's two

54:35 ways that a person can look at a timeline some people see the timeline in front of their eyes and some people see

54:41 their timeline this way these are two different people and when you understand

54:47 when you learn those things how a person that his timeline goes this way and a person in timelines goes this way you

54:54 can understand how they act with time how time is playing a role in their life

55:00 so NLP was something that I got exposure to in a very young age and I believe

55:06 that everybody should invest in that um and it's everywhere there's a book from

55:12 the wal for Wall Street uh what is it called uh forget the name of it forget the name of the book and the whole thing

55:18 by the way is about NLP oh yes the way of the wolf the way of the wolf so Jordan Jordan bford he's all about NLP

55:25 all the stuff is talking about is from the NLP industry not

55:31 IND loic or I don't know the from the NLP stuff so it's really interesting

55:37 it's all over all over our life okay now for entrepreneurs

55:43 listening who might be unfamiliar with NLP what exactly is it and how can it

55:48 benefit them in both uh business and personal development if you can throw

55:54 some light on yeah so NLP is neurologic language programming whatever back it

56:01 was like 50s I think they were looking at our human brains and they said well

56:07 this works like a computer and this is kind of where it's all started it's in

56:13 our life everywhere when you talk to somebody NLP

56:18 principles are kicking in the way you sit the way you talk the way your voice is everything it's literally teaching us

56:26 how to act a different ways and there's a lot of sales techniques that comes from NLP so we should really really you

56:35 know look at this and say man I want to learn something that can help me in my personal life and in my business life

What is NLP and Entrepreneurial Benefits

56:41 this is something that you should look into if you want to develop yourself as an entrepreneur and as a better person

56:48 because it will help like it will help it helps me in my personal life and my business life okay yeah okay now uh of course

Major Challenges in Your Journey

56:59 every entrepreneurs has face setbacks can you share a major challenge you encounter during your journey and how

57:05 you man let me think about which challenge first of

57:10 all being an entrepreneur is a little bit of a longly

57:15 road and the reason it's a little bit of a longly road is because you are with

57:21 yourself trying to move something trying to do something trying to move something trying to and a lot of times it's kind

57:28 of like you against you or you against the world it's a little bit of an emotional

57:34 Challenge and sometimes you kind of have to look at this for me when I get to

57:41 those days when I'm having those challenges or emotions or things of that I'm really trying to breathe and

57:47 kind of like pause and just stop completely just stop I had a day like

57:53 this several weeks ago and it was a very challenging day and I was talking to my bud and I was

57:59 talking to him I was like I gotta stop like middle of the day like I mean just two two three hours in and I was like I

58:06 gotta stop I gotta zoom out I don't want to deal with anything I literally put my phone on silent like I'm do not disturb

58:12 and I was like nobody's talking to me I'm not responding to anything this is a mental Challenge and mental challenges

58:20 are coming at us a lot I believe because there's a lot of pressure pressure when

58:27 you're running a business when you have a lot of employees payrolls all those things right you have to take care of

58:32 people things are coming at you from million directions like I can't even like we have been on this for like an

58:38 hour or something my phone is like insane I can't even so we have to learn how to deal

58:44 with that mental challenge that we are experiencing the other challenges that

58:49 I've that I had throughout my life and throughout my career is that sometimes things are not working the way you

58:56 thought they're going to work maybe you said this month I'm going to make it to whatever x amount of money or I'm going

59:02 to make it to x amount of clients and now you have a challenge to get there

59:07 maybe your challenge is that you don't have any money for marketing but I'm going to tell you what

59:13 is my answer for a lot of those challenges my answer for a lot of those challenges is to over

59:21 workor through that challenge so going back for example to what I just mentioned if I want to run marketing

59:28 campaigns I need three grand for that whatever I need $2,000 if I'm at a point in life where I don't have that I can

59:36 outwork my competitors I can go and I can Huber at night I can do deliveries whatever it is I can train that whatever

59:42 everybody with his gift and everybody with whatever they can do but when a challenge like this comes at you the

59:49 worst thing that you can do is to freeze and it's okay if you freeze for a moment

59:55 right but the worst first thing is to freeze and say I can't deal with this no there is always a solution there is

1:00:01 always a solution and you just have to look at this and you have to outwork your way out that's what has been

1:00:09 working for me multiple times in my life and you know what n I'm going to share another thing with you God bless you

1:00:15 know I'm in a good place in life but throughout my life and throughout my career I was at a really bad places you

1:00:23 know I had times where I didn't have any money or I didn't have any friends or I was alone at no more like nowhere like

1:00:30 in the world that I didn't know it like you know like there's a lot of challenges and for me outworking the

1:00:37 challenge is what got me out of it so that's kind of like what I do today too

Best Piece of Advice Received

1:00:44 what is the best piece of advice you have ever received and how has it influenced your

1:00:50 entrepreneurship mindset wow the best one well there's one that comes up to my

1:00:55 mind and this was from my uh my martial art uh teacher and mentor and he always used

1:01:02 to say what doesn't work with Force work with violence and now wait I'm I'm not promoting violence

1:01:08 but the thing is when you take this and you influence this on different aspect

1:01:14 sometimes something doesn't work when you kind of like press this way you want

1:01:19 to move to another another area and you want to try to press it harder from a different area you want to attack that

1:01:25 thing and as hard as you can and outwork it and increase the

1:01:31 amount of efforts that you do in order to serve to solve the pro the problem

1:01:36 and a lot of times when we reach a problem we reach it very gently but sometimes you have to like

1:01:45 all in force everything you can and just make it happen so yeah I think this is

1:01:52 one of the biggest thing and you kind of like have to reflect it in a different way it's not about violence it's about

1:01:57 really trying all freaking in there is no way there's no backwards always

1:02:03 pushing forward okay all right so now we goingon

Rapid Fire Questions

1:02:09 to hit some rapid fire questions okay all right I'll shoot all

1:02:16 right so let's go so what's your goto Su tool that you can't live without oh

1:02:21 obviously local Dominator and number two local whz three will be okay and if you

1:02:28 could give one piece of advice to local business about owners about their online presence what would it

1:02:33 be keep working on your exposure okay what's a common Su practice that you

1:02:39 think is overrated who in the digital marketing world do you look up or follow closely

1:02:46 sorry who is what who in the digital marketing world you look up and follow

1:02:51 closely and all right what's a book you would recommend to every aspiring

1:02:57 entrepreneur uh never split the difference okay and um okay and I got

1:03:04 another one the richest men in Babylon have to have to squeeze that that's also a nice book I have read both of them

1:03:10 ohce I try to get one book a month at least nice but I'm more of an audio guy now audible I do AUD too yeah yeah yeah

1:03:19 all right Elder it's been an incredibly insightful hour in fact more than an hour before we wrap up is there any

Final Advice & Where to Find El

1:03:26 final piece of advice you like to share with our listeners and where can people find out more about you local Dominator

1:03:33 and your other projects cool so uh if there's one thing that I can share with people and the audience is just push

1:03:41 through we all have hard challenges we kind of talked about some that push through if you want to do something make

1:03:48 sure you put it in front of your eyes if you want to build an agency if you want to build whatever it is whatever you're

1:03:53 trying to do put it in front of your eyes keep looking at at it because you cannot get to your destination without a

1:03:58 road map and without a final destination so that would be the biggest advice that I can that I can share and work your

1:04:05 plan as far as where to find me on Facebook just look it up elar Cohen just Google local Dominator you'll see all

1:04:11 the good stuff um and I can't wait to to meet other other people that I've never met so if you watch this if you're

1:04:18 watching this right now or watched and we never spoke before hit me up on Facebook come say hi I'll be uh you know

1:04:26 very very happy if you do so it's just amazing so all right and thank you for

Outro

1:04:32 sharing your wealth of knowledge with us today and to our listeners and to our listeners if you are enjoying this episode don't forget to subscribe to the

1:04:39 agency Insider podcast and leave us a review we'll be back next week with another exciting guest until then this

1:04:45 is your host lit kosel signing off thank you L thank you and just